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Breaking Banks: The Innovators, Rogues, and Strategists Rebooting Banking Hardcover – 30 May 2014
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From the Inside Flap
The banking industry is not known for radical innovation, but in an age when radical innovation is the new normal, banks will have to learn to keep up. In Breaking Banks: The Innovators, Rogues, and Strategists Rebooting Banking, Brett King reveals that new ideas are here to stay, and innovators are determined to change the way money moves. Through interviews with leading industry disruptors at Google, PayPal, UBank, and beyond, King has discovered the depths of new banking.
Organized by topic, Breaking Banks delves into the who, what, when, where, and why of the latest concepts, tools, and approaches in banking. You ll read what the brightest minds in financial technology have to say about topics like BitCoin, P2P lending, social media, automated banking, and neo–banks. Banking is changing, and a few innovators are spearheading these changes. Brett King, author of the internationally renowned book BANK 2.0, has an uncanny talent for getting industry leaders to open up about their long–term goals and predictions, and an even more impressive knack for analyzing case studies and revealing profound implications.
Banking executives, financial investors, and entrepreneurs have noticed the rapid pace of change in banking, especially in the wake of the recent global financial crisis. Where are these changes coming from, who is driving them, and where is the industry headed in the next 5, 10, 20 years? Understanding the answers to these questions is an absolute must for anyone involved in the financial sector. The rest of the global economy has undergone massive shifts thanks to new technologies and shifts in consumer mindsets. In the near future, banking will be no exception. Breaking Banks is an inside look at the people and ideas that are leading the industry into a new era.
From the Back Cover
Praises for Breaking Banks
Only Brett King could bring together the most formidable disruptors, innovators and thought leaders in the financial services industry to provide their perspectives on emerging trends and strategies impacting banking today. More than just interviews, Brett digs deeper into these trends and provides his perspective on ways banks can use these insights to their advantage. This book is a must read for any banker or industry follower wanting to be prepared for the disruptive road ahead.
Jim Marious, Bank Marketing Strategy
I found this book highly insightful; it clarifies the different perspectives of a broad variety of players who already are and who will be in the future banking ecosystem. It is useful reading for any bank devising its future strategy to become a value–creating leader.
Piercarlo Gera, Global Head of Financial Services Industry Practice, Accenture
In Breaking Banks, Brett provides us with true front lines reporting from the battlefields of financial services disruption. We hear from the disrupters themselves, curated and revealed by Brett s thoughtful interviewing style, and framed by key data and industry observations. A must read for anyone in the industry.
Matt Harris, Managing Director, Bain Capital Ventures
In Breaking Banks, Brett continues to articulate the change continuum he began in Bank 2.0 incorporating the new world of technologies that enable augmented communications, virtual currencies and the internet of everything. This important dialogue clearly shows that banking is an industry being disrupted beyond belief. It s just a shame that only a few visionaries like Brett can see it.
Chris Skinner, Chairman of the Financial Services Club
As the world seeks more common sense solutions to financial problems, the old banking system with its friction, rules and policies are coming up against some serious challengers. In Breaking Banks Brett King gives us a great snapshot of the innovators that are trying to create that new future, and that future is liberating for the financial consumer.
David Bach, nine times New York Times bestselling author
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It is a work that addresses various topics such as the disruption of the concept of doing banking, digital banking, mobile (m-banking, m-P2P and m-commerce), social media, bitcoin and the role of the new market digital players (neo-banks).
I strongly believe that both traditional financial institutions and the neo-banks will be complementary in the market place. Customers will also make their choices always looking to satisfy their needs and their life styling by suppliers of "doing banking" that facilitate them the best consumer experiences (simple, fast and safe).
Allow me to give to Brett King my congratulations for the fantastic global view of the current and future banking sector provided through great interviews with the biggest world agents of today's change.
I beg him not stopping his great work and keep sharing with us his experiences and knowledge about the important financial industry trends.
I am already waiting for the next one book.
Where this book is interviewing people involved with the likes of Zopa it's interesting. However, it discusses Bitcoin in only a rather trivial manner, discussion of the likes of PayPal is limited, and the last half of the book keeps coming back to the concept of Gen-Y customers who don't need a conventional bank account and want to do everything online, or on mobile.
Some of the best bits are discussion of where mobile payments are proving more transformative in developing countries, and this illustrates areas where the result is not just greater customer retention or greater profits, but potentially enabling business and economic development in areas that really need it. It would have been better if the book had remained on this subject more, as this illustrates how cultural norms and differences can impact on the adoption of technology.
Additionally, while the book is undoubtedly correct in saying that the value of new payment services and the like is in streamlining the process and making purchasing more efficient, it doesn't really explore questions of trust, do enough to look at where things may go in the future, the legislative obstacles (other than some discussion of Know your client in brief), and as a result the book lacks depth, particularly in some areas, and while I was interested for the first 3-4 chapters, by the end I was feeling like there wasn't much new being expressed, with less visionary people being interviewed.
As a result this book is occasionally good, exciting, even, but not consistently so.
With financial crisis, banking scandals and rapid change, this book looks at Credit and Lending, Faster, Smarter Payments, Banks that build their Brands without Branches, Changing Brand Advocacy, different banking habits, Bitcoin, moving from Personal Financial Management to Personal Financial Performance, Technology, Neo-Banks, building experiences customers love and how money can buy happiness.
This is full of helpful advice, not only about banking, but also about changing management styles. If you work in finance, this book discusses current (and anticipates future) trends – such as the decline of cheques and credit cards, but just be aware that chapters are heavily built around interviews. I found them interesting and, as the author works in radio, I suspect it is a format he is comfortable with.
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