In 1921, engineer Max Braun established his company in Frankfurt and was one of the first manufacturers in Europe to combine radios and record players in a single unit. By 1951, sons Arthur and Erwin had taken over company management, introducing a groundbreaking Braun Health Centre and employee magazine.
Seeking designers, in 1954 Braun discovered the fledgling "Hochschule fuer Gestaltung" design academy in Ulm, which set out to carry on the work of the Bauhaus movement. The starting point for the design concept began with a positive assessment of the potential shopper: intelligent, open-minded, someone who appreciated unobtrusive products leaving ample freedom for personal fulfillment.
The company's values still share the original vision of the Braun brothers; creating products based on respect for people--employees and customers--and using design as an essential medium to achieve this. Braun's design philosophy is based on its rich past tradition, but it continues to evolve to meet consumer needs of the future.