- Publisher: Random House Lcc Us (Sept. 2011)
- Language: English
- ISBN-10: 0307956326
- ISBN-13: 978-0307956323
- Product Dimensions: 15.6 x 2 x 23.4 cm
- Average Customer Review: 4.0 out of 5 stars See all reviews (20 customer reviews)
- Amazon Bestsellers Rank: 2,001,135 in Books (See Top 100 in Books)
Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy Paperback – 1 Sep 2011
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"A marketing veteran who lists McDonald's, Procter & Gamble and Microsoft among his former clients, Martin Lindstrom knows the industry well." (The Economist)
"When the author of Freakonomics talks in such glowing terms about a book it's worth taking a peek. And Martin Lindstrom's Brandwashed certainly deserves it. It's an insiders guide to the sophisticated and cunning ways we are all manipulated on a daily basis by the global brands that want to part us from our pay packets. Lindstrom is a well-qualified guide to this maze of hidden persuasion." (British Airways Business Life Magazine)
"Lindstrom knows every trick going. This fascinating book follows how advertisers literally target everyone often using highly manipulative tactics to convince us to buy their products. An eye-opening read." (Star Magazine)
"After reading this book you will never feel the same after watching an ad again." (Healthy Magazine) --This text refers to an out of print or unavailable edition of this title.
Brandwashed is a shocking insider's look at how today's global giants conspire to obscure the truth, manipulate our minds and persuade us to buy
Lindstrom is one of the globe's foremost marketers and was selected by TIME magazine as one of the world's 100 Most Influential People
Brandwashed is the follow up to his international best-seller Buyology which was translated into 40 languages and sold over 50,000 copies (exc. USA) --This text refers to an out of print or unavailable edition of this title.
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Top Customer Reviews
I feel the need to say, `This is awful, don't buy this book.'
The trouble is, this book is so awful that I couldn't bring myself to finish reading it - so there may be many brilliant aperçus lying in wait for the seeker of wisdom after page 11 (which is where I lost the will to live, or at least the will to read further) but I wouldn't bet £14.99 on it, if I were you (as I did, in WH Smiths in Marylebone Station, thinking that the book might offer me some interesting thoughts about marketing. It didn't.)To be honest, I struggled to get to page 11. I nearly gave up before I got to the end of the Introduction. Let me tell you why.
In the Introduction, Martin Lindstrom (`among the globe's foremost marketers') tries to persuade us that he went on a `brand detox' for one year. For a whole twelve months, he tried not to buy any new brands. Did you really, Martin? Are you sure that you're not just saying that to try to inject a little interest into the otherwise banal introduction to your book? Are you sure that you're not trying to promote the carefully cultivated image of yourself as a wild and wacky (yet oh so percipient)thinker-outside-more-boxes-than-you-would-find-outside-the-back-of-a-shoe-store? Let's see.
Martin can no longer buy brands of breakfast cereal and stuff, so he starts to eat an apple for breakfast. OK. Let's assume that he buys his apples loose from a greengrocer.Read more ›
In previous books Lindstrom also uses marketing and research companies, marketing "experts" to give credibility endorsements to his own writing...itself a good marketing trick. In this case the Chartered Institute of Marketing in the UK even sent me an email promoting/endorsing his book (and buy it from their website)
Companies do all kinds of things to make you want to buy there products (using sex, greed, envy, fear etc)...err that is what the job of marketing is for, isn't it?
So, whilst Lindstrom may criticize brands for manipulating us, as he builds his own Lindstrom brand, he is happy to use the same marketing tricks to manipulate YOUR mind to buy his book. Very clever...but could be hypocritical.
Marketers face much greater challenges today than ever before in terms of attracting and then sustaining the attention of consumers who find themselves buried by "blizzards" of information conveyed by thousands of daily messages that create "clutter." Lindstrom explains how marketers are responding to those challenges.
First, they create or increase demand for what they offer with implicit rather than explicit tactics. Vance Packard wrote about "the hidden persuaders" in a book bearing that title, first published in 1957. In Brandwashed, Lindstrom examines what could be characterized as "the stealth persuaders." For example, we learn that shoppers in American department stores who are exposed to Muzak with a slow tempo shop 18% longer and purchase 17% more than do those who shop in silence. However, in fast food restaurants, Muzak with much faster beats is played "to increase the rate at which a person chews."
Marketers are also making highly effective use of the latest technologies, notably functional magnetic resonance imaging (fMRI), to identify what consumers really want even if they don't as yet know it. Electronic measurement of the brain (especially the functions of the subconscious mind) suggests reveals what does and doesn't attract and retain attention, what does and doesn't appeal initially, what does and doesn't sustain appeal over time, etc.Read more ›
Most Recent Customer Reviews
its the first business book ive ever read and it was interesting as well as eye openingPublished 6 months ago by Amazon Customer
Small typeface, but jam packed with information about the subtle psychology involved in selling a brand to the gullible public!Published on 7 April 2014 by Elle
Bought this book for my daughter who is studying visual merchandising and branding and was very disappointed as I was expecting it to be full of colourful pictures of well known... Read morePublished on 8 Dec. 2013 by Busybee33
Martin Lindstrom has revolutionised the way in which we think about consumer behaviour and market research. Read morePublished on 28 Feb. 2013 by DB
This book is very disappointing and in itself is the result of Brandwashed philosopy. It is ghostwritten by Peter Smith and others. Read morePublished on 2 Jan. 2013 by Aaron
If you thought you weren't influenced by marketing, well you were wrong. We are living in an illusion where companies try to convince you to buy their product with all kinds of sly... Read morePublished on 24 Dec. 2012 by Wout Verledens
There is some very scary stuff in here about how the marketing mind works and thinks! Read and learn and avoid marketing types!Published on 14 Oct. 2012 by Half Man, Half Book
Forget Stephen King et al, this is probably the scariest book you'll ever read! Lindstrom takes us through a fascinating (and terrifying) journey showing how we are constantly... Read morePublished on 8 July 2012 by John M Fisher