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Brands & Rousers Hardcover – 1 Oct 2012

4.5 out of 5 stars 2 customer reviews

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Product details

  • Hardcover: 240 pages
  • Publisher: Lid Publishing (1 Oct. 2012)
  • Language: English
  • ISBN-10: 0985286407
  • ISBN-13: 978-0985286408
  • Product Dimensions: 15.2 x 1.9 x 22.9 cm
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Bestsellers Rank: 2,486,829 in Books (See Top 100 in Books)

Product Description

About the Author

Luis Gallardo is a global brand and marketing leader and expert in the areas of strategic brand management, brand engagement, brand expression, marketing, communications, business development, and reputation management. Former managing director of global brand & marketing at Deloitte, Luis provided leadership to Deloitte's member firm network of more than three thousand marketing and communications professionals.

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Top Customer Reviews

Format: Hardcover
It is not easy to find a business book that embraces change from an holistic/personal approach. It has been written with care and wisdom, keeping in mind the full picture of business management and understanding that major impacts can only be made understanding why humans behave the way they do it.

It is a book that combines practices such as Leadership, Strategy, Marketing, Reputation management and explains how they work together and impact on each other. A superb book for those who want to make a leap in business management. Love It!
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Format: Hardcover
I thoroughly enjoyed reading this book - it made me think differently and more creatively about leadership, brands and relationship management. I like the author's holistic approach and no-nonsense practical advice on how to develop a balance between the big picture, the details and most importantly the ability to engage with people in order to succeed.
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Most Helpful Customer Reviews on Amazon.com (beta)

Amazon.com: HASH(0x94532ccc) out of 5 stars 1 review
HASH(0x944ea354) out of 5 stars Leadership and Brand management, I love the combination. 19 Feb. 2013
By Oliver Jones - Published on Amazon.com
Format: Hardcover Verified Purchase
Engaging, smart, always looking for the full picture.

I like the way the Author thinks of brand management in a holistic way, from a multi-stakeholder and multi-channel perspective. Is common to find business and brand management books that focus on very specific aspects of marketing. This book opens your mind to a whole new level. A level where multiple variables are interconnected, from what you learn in the book not paying attention to the whole system and they way it works jeopardizes sustainable growth.

I must read for CEOs, Brand, Communications and Marketing leaders.
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