Brands & Rousers Hardcover – 1 Oct 2012
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About the Author
Luis Gallardo is a global brand and marketing leader and expert in the areas of strategic brand management, brand engagement, brand expression, marketing, communications, business development, and reputation management. Former managing director of global brand & marketing at Deloitte, Luis provided leadership to Deloitte's member firm network of more than three thousand marketing and communications professionals.
Top Customer Reviews
It is a book that combines practices such as Leadership, Strategy, Marketing, Reputation management and explains how they work together and impact on each other. A superb book for those who want to make a leap in business management. Love It!
Most Helpful Customer Reviews on Amazon.com (beta)
I like the way the Author thinks of brand management in a holistic way, from a multi-stakeholder and multi-channel perspective. Is common to find business and brand management books that focus on very specific aspects of marketing. This book opens your mind to a whole new level. A level where multiple variables are interconnected, from what you learn in the book not paying attention to the whole system and they way it works jeopardizes sustainable growth.
I must read for CEOs, Brand, Communications and Marketing leaders.