• RRP: £23.99
  • You Save: £2.40 (10%)
FREE Delivery in the UK.
Only 1 left in stock (more on the way).
Dispatched from and sold by Amazon. Gift-wrap available.
Brandjack: How your reput... has been added to your Basket

Dispatch to:
To see addresses, please
Or
Please enter a valid UK postcode.
Or
+ £2.80 UK delivery
Used: Very Good | Details
Sold by book-services
Condition: Used: Very Good
Have one to sell?
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See all 3 images

Brandjack: How your reputation is at risk from brand pirates and what to do about it Hardcover – 29 May 2014

5.0 out of 5 stars 5 customer reviews

See all 6 formats and editions Hide other formats and editions
Amazon Price
New from Used from
Kindle Edition
Hardcover
£21.59
£1.34 £0.49
Note: This item is eligible for click and collect. Details
Pick up your parcel at a time and place that suits you.
  • Choose from over 13,000 locations across the UK
  • Prime members get unlimited deliveries at no additional cost
How to order to an Amazon Pickup Location?
  1. Find your preferred location and add it to your address book
  2. Dispatch to this address when you check out
Learn more
click to open popover

Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.

  • Apple
  • Android
  • Windows Phone

To get the free app, enter your mobile phone number.



All Amazon Original Books on Sale
Browse a selection of over 160+ Kindle Books currently on sale. Learn more

Product details

  • Hardcover: 316 pages
  • Publisher: Palgrave Macmillan; 2014 edition (29 May 2014)
  • Language: English
  • ISBN-10: 1137375353
  • ISBN-13: 978-1137375353
  • Product Dimensions: 14.3 x 2.5 x 22.3 cm
  • Average Customer Review: 5.0 out of 5 stars 5 customer reviews
  • Amazon Bestsellers Rank: 1,668,861 in Books (See Top 100 in Books)
  • Would you like to tell us about a lower price?
    If you are a seller for this product, would you like to suggest updates through seller support?

  • See Complete Table of Contents

Product description

Review

'Brandjack is a book whose time has come. Thanks to Quentin's exhaustive research and insightful analysis, the book you're holding now is the one source you need to protect what is likely the most valuable asset you own in the digital age — your brand. Read Brandjack and you'll be ahead of the curve in this brave new world.'
- Jim Holtje, author of The Power of Storytelling and former speechwriter at Siemens, MasterCard and McGraw-Hill; Adjunct Professor at New York University
 
"Who knew about 'Brandjacking Pirates'? Clearly, Quentin Langley did and now he's shared valuable insights into this 'hot new craze' – the dark side of social media and our fallen angels."
-John Paluszek, Senior Counsel at Ketchum; former President of the Public Relations Society of America: Past Chair, Global Alliance for Public Relations and Communication Management
 
'Quentin Langley combines analytical skill with insightful writing to produce an important book. It deserves to be read by every brand manager, ad exec and marketeer who wants to understand the perils and contours of the digital revolution.'
-Paul Richards, author of Be Your Own Spin Doctor
 
'Brandjacking isn't some fleeting trend or agency-created theoretical framework - it's a reality of today's communications landscape. Quentin Langley understands that. And this book will help you understand it as well.'
-Brian Reich, author of Shift and Reset
 
"An insightful, thorough and very modern analysis of public relations in the digital age. Armed with real life case studies, Langley shows that no brand, no matter how established, can rest on its laurels."
-Gareth Evans, Communications & Public Affairs Manager, Google
 
'In Brandjack Quentin Langley has collected and analysed an astonishing array of crises in which businesses, politicians and celebrities struggle with problems that were literally unimaginable just a few years ago. People are held accountable for the business practices of their suppliers thousands of miles away. A lone disgruntled customer can build a cult following and panic investors. YouTube, Twitter and Facebook have created challenges which ought to scare anyone in a leadership position. But in this book Quentin has at least started to show we can respond to this new world, and that is something of enormous value.'
-Jonathan Huneke, Vice President, Communications & Public Affairs at United States Council for International Business
 
"Social media have changed everything in PR, public affairs and politics. This collection of case studies is remarkable for the insight it brings to such a wide range of issues".
-Lionel Zetter, Director, Public Affairs Asia; Past President, Chartered Institute of Public Relations; author of Lobbying: The Art of Political Persuasion
 
'There are many good communicators in public relations and quite a few with strategic capabilities ... but very few also with the analytical skills that Quentin Langley brings to the business, making him highly focussed, objectives-driven, creative - and a fine trainer and educator'
-Roger Haywood, Past President, Chartered Institute of Public Relations; Past Chair, Chartered Institute of Marketing

"Brandjack serves as a master encyclopedia of some of the most provocative and controversial brand incidents we've seen. Anyone in social media, PR, or brand management could especially take the book's learnings to heart."
- Dan Goldgeier, AdPulp

 

Book Description

Seasoned PR expert Quentin Langley provides a wake-up call to the dangers of 'brandjacking', packed with dramatic case studies and advice for PR professionals

See all Product description

Customer reviews

Share your thoughts with other customers
See all 5 customer reviews

Top customer reviews

21 November 2017
Format: Hardcover|Verified Purchase
0Comment|Was this review helpful to you? Report abuse
25 July 2014
Format: Hardcover|Verified Purchase
0Comment| One person found this helpful. Was this review helpful to you? Report abuse
24 September 2014
Format: Hardcover|Verified Purchase
0Comment| One person found this helpful. Was this review helpful to you? Report abuse
27 December 2016
Format: Hardcover|Verified Purchase
0Comment|Was this review helpful to you? Report abuse
28 September 2016
Format: Kindle Edition|Verified Purchase
0Comment|Was this review helpful to you? Report abuse

Would you like to see more reviews about this item?

Where's My Stuff?

Delivery and Returns

Need Help?