- Buy this product and stream 90 days of Amazon Music Unlimited for free. E-mail after purchase. Conditions apply. Learn more
Branding: In Five and a Half Steps Hardcover – 18 Oct 2016
Special offers and product promotions
Frequently bought together
Customers who viewed this item also viewed
Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.
To get the free app, enter your mobile phone number.
Would you like to tell us about a lower price?
If you are a seller for this product, would you like to suggest updates through seller support?
About the Author
Michael Johnson set up johnson banks in 1992. Since then, he has received dozens of design awards. He is also the author of Problem Solved.
Customers who bought this item also bought
There was a problem filtering reviews right now. Please try again later.
It successfully demystifies the branding (or rebranding) process from start to finish. Eschewing marketing speak in favour of plain English - it's a joy to read. Fantastic examples from all over the world are used to illustrate points, along with some honest anecdotes covering the highs and lows of rebranding massive corporations.
In short - this book is a future classic. Add it to your brand bookshelf asap.