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The Brand You 50 (Reinventing Work) Hardcover – 30 Sep 1999

3.4 out of 5 stars 12 customer reviews

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Frequently bought together

  • The Brand You 50 (Reinventing Work)
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  • The Projects 50 (Reinventing Work)
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  • In Search Of Excellence: Lessons from America's Best-Run Companies (Profile Business Classics)
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Product details

  • Hardcover: 228 pages
  • Publisher: Alfred A. Knopf (30 Sept. 1999)
  • Language: English
  • ISBN-10: 9780375407727
  • ISBN-13: 978-0375407727
  • ASIN: 0375407723
  • Product Dimensions: 10.9 x 2 x 17.8 cm
  • Average Customer Review: 3.4 out of 5 stars 12 customer reviews
  • Amazon Bestsellers Rank: 509,479 in Books (See Top 100 in Books)
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Product description

Amazon Review

If Dilbert and Tom Peters ever attended the same party, they'd probably find themselves in opposite corners. The cynical cartoon character would have a hard time in Peters's upbeat, high-energy world of "Cool-Beyond-Belief." The Brand You 50 is Peters's manifesto for today's knowledge workers. It joins his Reinventing Work series, which includes The Projects 50 and The Professional Service Firm 50.

In The Brand You 50, Peters sees a new kind of corporate citizen who believes that surviving means not blending in but standing out. He believes that "90+ per cent of White Collar Jobs will be totally reinvented/reconceived in the next decade" and that job security means developing marketable skills, making yourself distinct and memorable, and developing your network ability. His list-filled prescriptions cover everything; for example, "You are Your Rolodex I: BRAND YOU IS A TEAM" (no. 22), "Consider your 'product line'" (no. 25), "Work on your Optimism" (no. 35), "Sell. SELL. SELL!!!" (no. 47). While the book is overwhelming at times--its hyperactive typography pretty much shouts at you--any baby boomer thinking about his or her career will find much to consider. --Harry C Edwards, Amazon.com

Synopsis

Tells how to reexamine career goals, recreate oneself as a brand, transform one's work, take advantage of a personal Web site, and market oneself.

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12 customer reviews

3.4 out of 5 stars

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HALL OF FAMETOP 500 REVIEWER
13 February 2008
Format: HardcoverVerified Purchase
5 people found this helpful
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1 July 2005
Format: HardcoverVerified Purchase
6 people found this helpful
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17 April 2016
Format: HardcoverVerified Purchase
22 December 2016
Format: Kindle EditionVerified Purchase
30 January 2010
Format: HardcoverVerified Purchase
4 September 2014
Format: HardcoverVerified Purchase
31 July 2011
Format: HardcoverVerified Purchase
21 July 2013
Format: Hardcover

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