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Brand Vision: How to Energize Your Team to Drive Business Growth Hardcover – 1 Dec 2006

5.0 out of 5 stars 6 customer reviews

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Product details

  • Hardcover: 286 pages
  • Publisher: John Wiley & Sons; 1 edition (1 Dec. 2006)
  • Language: English
  • ISBN-10: 0470028351
  • ISBN-13: 978-0470028353
  • Product Dimensions: 19.8 x 2.3 x 23.9 cm
  • Average Customer Review: 5.0 out of 5 stars 6 customer reviews
  • Amazon Bestsellers Rank: 1,527,523 in Books (See Top 100 in Books)
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Product description

Review

..".what Taylor has done...is set out a process to achieve exactly what the book says: create a brand vision..." (Brand Strategy, March 2007)

Synopsis

David Taylor's third book lifts the lid on why so many brand visioning projects end in failure: an overly theoretical and complex approach he calls 'strategy tourism'. By contrast, his straightforward, no-nonsense programme will ensure that you end up with an inspiring vision and a hands-on action plan to drive growth. Designed in a highly practical format, "Brandvision" shows how to lead your team on a step-by-step 'visioning journey' that builds engagement, energy and alignment.

Powerful tips, tools and tricks help you start applying the principles to your business today such as : searching for true insight: creating a springboard for visioning by using different 'insight catalysts' that cover consumers, markets and competition; the visioning journey: creating a compelling brand purpose, a big idea and a rallying call; combining product 'sausage' and emotional 'sizzle'; test-driving the vision: bringing the vision to life by exploring it within your business and with consumers; brand-led business: translating the vision into a business building mix that covers 'hero product' innovation, communication and internal engagement; thought-provoking and irreverent, "Brandvision" demonstrates all the dos and don'ts of brand visioning with many stories of success (and screw-ups) including T-Mobile, Dove, Porsche, Absolut and James Bond. It is an invaluable toolkit for anyone interested in rethinking a brand vision - whatever its shape or size.

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2 February 2007
Format: Hardcover
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12 December 2006
Format: Hardcover
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11 January 2007
Format: Hardcover
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2 February 2007
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9 February 2007
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6 February 2007
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