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Brand Stretch: Why 1 in 2 Extensions Fail, and How to Beat the Odds Hardcover – 20 Feb 2004


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Product details

  • Hardcover: 178 pages
  • Publisher: John Wiley & Sons; 1 edition (20 Feb. 2004)
  • Language: English
  • ISBN-10: 0470862114
  • ISBN-13: 978-0470862117
  • Product Dimensions: 19.7 x 1.8 x 23.8 cm
  • Average Customer Review: Be the first to review this item
  • Amazon Bestsellers Rank: 1,379,571 in Books (See Top 100 in Books)
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Product description

Review

This is essentially a useful guide for brand managers in organisations without long–term wisdom. (Brand Strategy, May 2004)

If this review were to be only two words, they would be ′Buy this!′ [this] book is an essential, authoritative and easy–to–understand.. (Media Week 4 May 2004)

"...an admirable book..." (Management Today, March 2004)



This is essentially a useful guide for brand managers in organisations without long–term wisdom. (Brand Strategy, May 2004)

If this review were to be only two words, they would be ′Buy this!′..." (Media Week 4 May 2004)

"...an admirable book..." (Management Today, March 2004)

From the Author

Brand Stretch is a coaching tool to help you and your team boost your chances of developing successful brand extensions. In it I share insights from over 100 consulting projects and 100 interviews with top marketing directors.

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Most helpful customer reviews on Amazon.com

Amazon.com: 4.7 out of 5 stars 3 reviews
Rolf Dobelli
4.0 out of 5 starsInsightful!
4 August 2004 - Published on Amazon.com
One person found this helpful.
B. Serafinski
5.0 out of 5 starsFive Stars
30 September 2015 - Published on Amazon.com
5.0 out of 5 starsEasy-to-understanhd guidance for brand-leveraging
18 July 2004 - Published on Amazon.com

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