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Brand Sense: How to Build Powerful Brands Through Touch, Taste, Smell, Sight and Sound Hardcover – 3 Feb 2005

4.6 out of 5 stars 8 customer reviews

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Product details

  • Hardcover: 256 pages
  • Publisher: Kogan Page; 1 edition (3 Feb. 2005)
  • Language: English
  • ISBN-10: 0749443715
  • ISBN-13: 978-0749443719
  • Product Dimensions: 16.3 x 2.3 x 24.2 cm
  • Average Customer Review: 4.6 out of 5 stars 8 customer reviews
  • Amazon Bestsellers Rank: 522,197 in Books (See Top 100 in Books)
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Product description

Review

"An outstanding book that provokes, intrigues and enriches our understanding of how consumers really perceive brands." -- —The Marketer, February 2005

"BRANDsense contains a treasury of ideas for bringing new life to your brands." -- Philip Kotler

"Breezily written and easy to read, with useful chapter summaries and action lists." -- —Management Today, March 2005

"Effortlessly explains why certain brand images work and others fall flat. Advertisers take note." -- —Easy Jet, March 2005

"In Brand Sense, published by Kogan Page, author Martin Lindstrom reveals tricks of the trade." -- —The Daily Express, March 2005

"In Brand Sense, published by Kogan Page, author Martin Lindstrom reveals ‘tricks of the trade.’" -- —Daily Star, March 2005

"Martin Lindstrom provides us with the Nikes we need to begin the re-imaging sprint." -- Tom Peters

"Will transform the way marketers approach the entire concept of branding." -- Charlie Bell

"There are lots of books trying to distil the essence of this particular magic. 'Brand Sense' stands out from the crowd.." -- The Economist

Book Description

The most creative and authoritative book ever published on sensory branding

Based on the largest ever global study of our five senses, conducted exclusively for this book in 14 countries by Millward Brown

Revolutionary and provocative case studies

Shows how the worlds most successful brands integrate touch, taste smell, sight and sound, with startling and measurable results

Every copy carries a unique password for free weekly online updates at dualbook.com

Foreword by Philip Kotler

Published in association with Millward Brown

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7 May 2005
Format: Hardcover
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Format: Paperback|Verified Purchase
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15 November 2005
Format: Hardcover
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19 October 2014
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22 March 2005
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