- Format: Kindle Edition
- File Size: 712 KB
- Print Length: 336 pages
- Simultaneous Device Usage: Unlimited
- Publisher: HoAmPresst Publishing; 1 edition (19 April 2012)
- Sold by: Amazon Media EU S.à r.l.
- Language: English
- ASIN: B007W0WATK
- Text-to-Speech: Enabled
- Word Wise: Enabled
- Average Customer Review: 10 customer reviews
- Amazon Bestsellers Rank: #729,145 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Brand Loyalty Kindle Edition
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Top Customer Reviews
It concentrates on one family, and their accidental effects on others inside the system, and how the world we recognise collides with the world being created.
Trying not to write a spoiler, it is a gentle rebuke to all of us who enjoy social networks rather than society and socialising, online shopping to the High Street, and who retreat to the immediate buzz of technology instead of the more human excitements of engagement and involvement!
The ULTIMATE® world is an extension, or logical offshoot, of our own, with its emphasis on consumerism, online interaction and data-sharing. Feel comfortable disclosing your personal details online? Brand Loyalty might make you think twice: `The promise was of everything tailored to the individual. Meanwhile the individual was tailored to the ULTIMATE® template of citizenship. Result? Perfect. All-embracing. Terrifying. And unnoticed.' Sound familiar?
At the forefront of this new world are the Project Kids: a privileged group of youngsters who live an insulated existence in special accommodation, and who spend most of their time sitting in front of US screens, playing games and contributing to chat forums - all judged as `productive work', in the ULTIMATE® world. Nike, Omo and Flora (yes, those are their names) have little experience or concept of reality, no appreciation of history, and no grasp of human emotion.
At the other end of the social spectrum is Helen, Nike's grandmother, who lives in an ULTIMATE® home.Read more ›
Most Recent Customer Reviews
This is a challenging novel which paints a disturbing view of a future in which brands and advertising have completely taken over. A thought-provoking read.Published on 9 Jun. 2012 by avocado
George Orwell's chilling vision of the future, 1984, was one of the more significant books of the 20th century and in Brand Loyalty, we have a modern re-working of Orwell's main... Read morePublished on 18 May 2012 by A Byrne
This book is chilling - the sort of book that makes a long, cold, dark night seem worse by all those adjectives. Read morePublished on 9 May 2012 by Locksmith
I want to see this on TV!
Don't get me wrong - I'm a lover of books and I loved this one in many ways. Read more