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Brand Loyalty by [Phillips, Cally]
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Brand Loyalty Kindle Edition

4.8 out of 5 stars 10 customer reviews

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Length: 336 pages Word Wise: Enabled Enhanced Typesetting: Enabled
Page Flip: Enabled

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Product details

  • Format: Kindle Edition
  • File Size: 712 KB
  • Print Length: 336 pages
  • Simultaneous Device Usage: Unlimited
  • Publisher: HoAmPresst Publishing; 1 edition (19 April 2012)
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • ASIN: B007W0WATK
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Screen Reader: Supported
  • Enhanced Typesetting: Enabled
  • Average Customer Review: 4.8 out of 5 stars 10 customer reviews
  • Amazon Bestsellers Rank: #729,145 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Format: Kindle Edition Verified Purchase
Brand Loyalty is a 1984-inspired vision for the consumer society. The problem is that it is set less than twenty years away,in 2030, and most of the events that lead onwards to its virtual dystopia have happened or are happening now. I want to say 'Be afraid, be very afraid' but Cally Phillips writes with humour as well as insight and the joy of her work is the conviction that there will always be an Awkward Squad, always someone who wants to eat the real cake, made with real eggs, laid by actual chickens. If you want to think and be stimulated, but also to trust and be encouraged in the power of curiosity, you should read this novel. Full review on indie ebooks review site
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Format: Paperback Verified Purchase
The premise of the book is clever and very, very contemporary. It is set in the world the week after next, when the world and its population are controlled by the system.

It concentrates on one family, and their accidental effects on others inside the system, and how the world we recognise collides with the world being created.

Trying not to write a spoiler, it is a gentle rebuke to all of us who enjoy social networks rather than society and socialising, online shopping to the High Street, and who retreat to the immediate buzz of technology instead of the more human excitements of engagement and involvement!
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Format: Kindle Edition
This chilling look at our very near future put me in mind of the works of Kurt Vonnegut Jnr. The author here does a remarkable job of highlighting our stupidity and easy acceptance of a corporate future, and provides a stark view of how easily our lives can change in a very changing world. After reading this, few would want to share their personal information on-line knowing how it can all be captured, repackaged and sold back to us. In Phillip's vision of Britain in 2030, we see how Big Business has long since destroyed our capacity to think and reason for ourselves and how, in a world post-economic collapse, life might seem preferable lived out in a virtual world, a corporate-imposed cocoon where we are all good consumers. The author has created a horrifying future that is just simply all too real. I may have finished reading this book but I don't think I will ever stop thinking about it. Once you start seeing things in the author's ULTIMATE ® world, the parallels with our own are rather too close for comfort.
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Format: Kindle Edition
I wish I had a pound for every dystopia I've ever read. I may not end up rich, but I could buy a few more branded goods with the money - and therefore I'd fall straight into Cally Phillips's trap. If dystopias are formed by identifying contemporary features and extending them to their logical conclusions, then this is the ultimate dystopia because it's taking the the whole principle of what fuels our present society and extending its appalling implications to virtual infinity. Corporate totalitarianism. What a terrifying concept. And yet it's here already. The current TV programme No Sex Please, We're Japanese depicts men retreating from actual life and finding satisfaction in a virtual, contactless world - and countless others are following. In the vision Cally Phillips depicts, this is the norm. The ULTIMATE(R)corporation is now everyone's reality, where everything is barcoded, trademarked, copyrighted and there is no notion of individual personality or ownership. The ultimate prize is a pod which traps you for ever into unreality. Children think plastic flowers are real, history and the future have disappeared and what's left is the deadly prison of the present. Can this dreadful world be somehow repealed? Well, reality and humanity still exist,and ULTIMATE(R)cannot force the choice because the mind is its own place and has the power to come to a different conclusion. But can the few protesters ever subvert the process? Has Helen at the end reached the only remaining reality? Is the message of the final parable all we have left? This is an amazing, searing book. Other reviewers have wanted it to be filmed or televised. I agree; it would be brilliant. But as the real(?)-life ULTIMATE(R) Corporations creep subtly over us, would anybody dare?
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Format: Kindle Edition
Brand Loyalty, Cally Phillips's brave and all-too-relevant novel, is disturbing not least because of its plausibility. The novel is set in the not-too-distant future, with the world dominated by ULTIMATE®: a fictional (but frighteningly believable) sort of super-corporation, a merger of the most successful businesses and brands. ULTIMATE® operates as an extension of today's internet, whereby almost every aspect of human life, including such highly individual and personal matters and sex and even memory, takes place online. Individuality is discouraged, and the line between the real and virtual worlds not so much blurred as nonexistent.

The ULTIMATE® world is an extension, or logical offshoot, of our own, with its emphasis on consumerism, online interaction and data-sharing. Feel comfortable disclosing your personal details online? Brand Loyalty might make you think twice: `The promise was of everything tailored to the individual. Meanwhile the individual was tailored to the ULTIMATE® template of citizenship. Result? Perfect. All-embracing. Terrifying. And unnoticed.' Sound familiar?

At the forefront of this new world are the Project Kids: a privileged group of youngsters who live an insulated existence in special accommodation, and who spend most of their time sitting in front of US screens, playing games and contributing to chat forums - all judged as `productive work', in the ULTIMATE® world. Nike, Omo and Flora (yes, those are their names) have little experience or concept of reality, no appreciation of history, and no grasp of human emotion.

At the other end of the social spectrum is Helen, Nike's grandmother, who lives in an ULTIMATE® home.
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