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Brand it Like Beckham: The story of how Brand Beckham was built Paperback – 15 May 2010

4.5 out of 5 stars 2 customer reviews

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Product details

  • Paperback: 204 pages
  • Publisher: Marshall Cavendish; Revised edition (15 May 2010)
  • Language: English
  • ISBN-10: 9814276936
  • ISBN-13: 978-9814276931
  • Product Dimensions: 13 x 1.7 x 19.7 cm
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Bestsellers Rank: 747,481 in Books (See Top 100 in Books)

Product Description

Review

Brand it Like Beckham is an analysis of what makes Beckham so saleable to both men and women, from the United States to Japan --The Times Newspaper

From the Publisher

For many people the notion of David Beckham as a brand will be a strange one. It will perhaps seem strangest to many of those people who admire Beckham most – people who pay large sums of money to watch him play on a football field. David Beckham is a footballer, and that remains the most important aspect of him. If he were not a footballer of great talent, this book would never have been written.

But there is already much more to Beckham than "footballer." His face on a cover can sell copies of a style magazine; his endorsement will sell anything from football boots to hair products; his presence in a place will arouse enormous interest among people of any age, race or gender. He is a commercial property, and his image is carefully managed by a team of people who are committed to making him one of the world’s most valuable individuals.

Brand it like Beckham analyses David Beckham as a brand. No one has looked in detail at Beckham the brand before. [This book] provides insights for fans of David Beckham, but also for anyone interested in the way that brands really work.

From the Preface by John Simmons --This text refers to an alternate Paperback edition.

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Format: Paperback
Halfway between biography and brand text book. Even if you are not a Beckham fan, being able to see how brand concepts work for a modern day sports person is fascinating. Equally relevant for sports fans and those wanting to learn more about branding concepts for businesses.

The text is really easy to read, cover to cover in one sitting is not taxing.
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Format: Paperback Verified Purchase
If you are interested in beckham it's well worth the read. Quite interesting facts and general info making a good easy read.
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