Brand it Like Beckham: The story of how Brand Beckham was built Paperback – 15 May 2010
Customers Who Bought This Item Also Bought
Enter your mobile number below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.
Getting the download link through email is temporarily not available. Please check back later.
To get the free app, enter your mobile phone number.
Brand it Like Beckham is an analysis of what makes Beckham so saleable to both men and women, from the United States to Japan --The Times Newspaper
From the Publisher
For many people the notion of David Beckham as a brand will be a strange one. It will perhaps seem strangest to many of those people who admire Beckham most people who pay large sums of money to watch him play on a football field. David Beckham is a footballer, and that remains the most important aspect of him. If he were not a footballer of great talent, this book would never have been written.
But there is already much more to Beckham than "footballer." His face on a cover can sell copies of a style magazine; his endorsement will sell anything from football boots to hair products; his presence in a place will arouse enormous interest among people of any age, race or gender. He is a commercial property, and his image is carefully managed by a team of people who are committed to making him one of the worlds most valuable individuals.
Brand it like Beckham analyses David Beckham as a brand. No one has looked in detail at Beckham the brand before. [This book] provides insights for fans of David Beckham, but also for anyone interested in the way that brands really work.
From the Preface by John Simmons --This text refers to an alternate Paperback edition.See all Product Description
What Other Items Do Customers Buy After Viewing This Item?
Top Customer Reviews
The text is really easy to read, cover to cover in one sitting is not taxing.