- Save 10% on selected children’s books, compliments of Amazon Family Promotion exclusive for Prime members .
Brand Language: Tone of Voice the Wordtree Way Paperback – Illustrated, 31 Mar 2014
|New from||Used from|
- Choose from over 13,000 locations across the UK
- Prime members get unlimited deliveries at no additional cost
- Find your preferred location and add it to your address book
- Dispatch to this address when you check out
Special offers and product promotions
What other items do customers buy after viewing this item?
Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.
To get the free app, enter your mobile phone number.
If you are a seller for this product, would you like to suggest updates through seller support?
About the Author
Liz has been writing professionally for over 20 years. She has been creating brand tone of voice for the last decade as well as messaging frameworks, naming systems and brand strategies. Her clients include Coutts, Worldpay, Shelter, EDF Energy, BP and Clearblue.
Top customer reviews
The company was re-branding and was changing its tone of voice quite considerably. We were sent on the course to be shown how to get our products across in a more friendly way and without the need for shouting at the customer. It was fantastic and I must admit, I wasn't really aware of how important tone of voice was.
I've now started my own small business and the knowledge gained from those workshops, and then reading this brand language book, has been invaluable. I'm not a writer - my background is in graphic design and proof-reading - but have done most of the written stuff for the business myself. I now keep a copy of this book with me for reference when writing anything, so I can consistently get the personality of my brand across to my customers, in the way that I want.
This book is an absolute must-have for anyone with a business, big or small. It enables you to get your point across in a way that your customers can relate to and, ultimately, want to buy from you. It's easy to read and follow and makes so much sense that it takes away any fear you may have had initially about writing.
I'm not a professional writer, but I run a small management consultancy business and I'd highly recommend this book to anybody in a similar situation, who wants to express their company's personality, but without the expense of hiring in brand consultants. Before I read this book, I didn't understand concepts such as brand personality and tone of voice, but now I do and I see how vital it is to ensure that my message gets through and is memorable to my customers.
This book has genuinely helped me to re-evaluate how I think about my company's brand - and has shown me how to imagine I am the brand when I'm writing, so that I can convey its personality and tone. I now have a clear method for writing commercially and am much more confident when doing so.
An excellent book and a must read.
If you've ever thought language isn't important to how your company or brand (or even yourself) is viewed, then read this. And if you know it's important, but aren't sure whether you've got the right tone or not, then dive in.
The chapters take you through everything from how to assess a brand's current tone of voice, the competition's tone of voice, through to how to really make copy sing out and reflect the brand's true personality.
Lots of exercises help you through the process, and having been on a Wordtree residential weekend (called The Treehouse Weekend) where we used them in real life, I can vouch for the fact that they're fun to do: getting deep insights into a brand doesn't have to be tedious.
Whether you're a client looking at your own tone of voice, or an agency or freelancer helping a client find theirs, this is a great book for you.
The book itself appears deceptively simple. Once you actually do the exercises then you'll see the great results. Not only will your copy improve but you will get very deep insights into your business brand; what it stands for and who it is aimed at. Liz Doig has written this book in a very straightforward and open style with plenty of examples and a wealth of hints and tips. This approach speaks incredibly well for her own business which is why the message is powerful and the process information within the book is something you need to know about and adopt.
I bought this book shortly after being asked to review various communications my company sends to its customers.
It's really helped me think about how I want our customers to feel when they read our letters and emails.
The main thing I liked was that it's written in such a user-friendly and digestible way. Short, punchy chapters that grab even the tiniest of attention spans (like mine).
I have many books that sit on my shelf...gathering dust but not this one. Great book to dip into, refer to and share with others. It really makes business writing manageable and refreshingly interesting. As a marketing professional I have found it a really useful aide.