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The Brand Gym: A Practical Workout to Gain & Retain Brand Leadership Hardcover – 16 Apr 2010

5.0 out of 5 stars 20 customer reviews

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Frequently bought together

  • The Brand Gym: A Practical Workout to Gain & Retain Brand Leadership
  • +
  • Brand Vision: How to Energize Your Team to Drive Business Growth
  • +
  • Grow the Core: How to Focus on Your Core Business for Brand Success
Total price: £73.92
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Product details

  • Hardcover: 260 pages
  • Publisher: John Wiley & Sons; 2nd edition (16 April 2010)
  • Language: English
  • ISBN-10: 0470686197
  • ISBN-13: 978-0470686195
  • Product Dimensions: 19.6 x 2.1 x 24.2 cm
  • Average Customer Review: 5.0 out of 5 stars 20 customer reviews
  • Amazon Bestsellers Rank: 287,733 in Books (See Top 100 in Books)
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Review

the book is well written, comprehensive, tackles the common pitfalls of brand management and inspires fresh perspectives. (B2B–Marketing.com, June 2010). A refreshingly simple, practical guide to how brand management can boost business performance.   (Moving Money, September 2010).

From the Inside Flap

David Taylor and David Nichols have updated, expanded and improved this practical and highly acclaimed guide to boosting brand and business performance. thebrandgym is like having your own personal coach to help raise your game and achieve your brand and business ambitions. A programme of step–by–step Workouts provides powerful tools and techniques, many new or updated, and tips on how to apply them to your business today.

The comprehensive programme covers three key stages of growth creation:

  • Foundations: getting the team focused on growth by following the money , then creating insight fuel to ignite idea generation
  • Strategy: focusing the portfolio on your most powerful brands, and creating big brand ideas that align and energize the business
  • Action: improving your innovation hit–rate, on both the core business and stretching into new areas. Getting more bang from your marketing investment and rallying the troops inside the organization

thebrandgym shares the inside story of brand leaders who have inspired and guided teams to create brand and business growth. Leaders from companies including Tesco, Cadbury′s, Unilever and P&G share their tips and tricks for success, and warn you of the traps to avoid.

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