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|Print List Price:||£26.99|
Save £5.20 (19%)
The Brand Gym: A Practical Workout to Gain and Retain Brand Leadership Kindle Edition
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|Length: 258 pages|
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Top Customer Reviews
Arguably my marketing role isn't directly related to traditional brand related marketing jobs (I'm in B2B services) but the advice, ideas, tactics and strategy still make complete sense.
You don't need to waste any more time trying to figure what or how to proceed with this book you can get on and grow your market share, revenues and profits.
Don't wait. Buy. This. Book. Now.
This book will appeal strategists, marketeers and product developers who will all find a "work-out" that applies best to them; but will also benefit from David's approach that clearly links the three together.
"Work-out" is certainly the right description for each of the eight chapters - each, in turn, proves that there are better ways to win, challenges the status quo, and challenges you. At the end of each work-out David throws down the gauntlet to take action - in the next month, and over the next year.
As you would expect, the "sausage and sizzle" are still an important theme. This book continually reminds us to "focus on the core", and gives us early warning signs when we might be forgetting the "sausage", getting carried away in "sizzle".
As enjoyable as Where's the Sausage, filled with even more real-world examples and practical advice - a must read.
This second edition is far more than a re-print - much has changed in the six years since the first edition went to print, which is reflected in over half of the content of the new book being brand new, with many up-to-date case studies. It's no idle boast that the authors' claim that the book is rather like "having your own personal coach to help you achieve your brand and business goals".
Best of all, it's an easy read - free from the usual jargon and padding!
The book is in bite sized chunks, that are easy to digest. They are great case studies and inspiring, yet practical tools that can be instantly applied.
If you are interested in creating brand strategies that are going to ultimately result in profit for the business whilst at the same time inspiring then you should not leave home without this book. It is something that you can should keep close to you at all times, refer back to when the waters get a bit muddy and use when you are looking for a bit of inspiration.
We need more of these kind of books that are less fluff and actually help to create more relevant, inspiring and profitable brand strategies.
What attracted me then was the fresh approach - not overly academic but very well researched and thought through, really more of an operating manual that you could dip into for inspiration.
So, when I heard that the book was being updated I was first in the queue and I'm not disappointed. One of the main strengths of the first edition was the range of case studies and these have been refreshed, providing a fascinating insight into corporate marketing and brand management in the noughties.
If you're working in marketing and you ain't got a well-thumbed copy of this book on your office shelf, then you ain't a true marketeer!
AN EASY TO READ PRACTICAL GUIDE
LOADS OF EXAMPLES- THAT ARE RELEVANT AND REAL WORLD
I JUST LOVE THE DO FEWR THINGS BETTER THEME - YOUR CHALLENGE IS TO SELL THIS TO YOUR BOSS
ALSO LOVE THE SUMMARYS AT THE END OF EACH CHAPTER
THIS WILL MAKE YOU AND YOUR BRANDS FITTER
Through the many detailed examples from existing brands - not unfamiliar to the readers of the brand-gym blog - the book gives enough depth to go beyond a general "how to" guide. On the other hand the practical suggestions on how to approach the different steps make it immediately usable.
The Brand Gym will give anyone who is humble enough to ask him- or herself the right questions the opportunity to start running with his or her brand.
Most Recent Customer Reviews
Great, fast shipping. Now I just need to find time to read it!Published 16 months ago by Rory Fraser
I don't normally do reviews of things, but found this book so on the button I wanted to give something back to the authors more than the measly amount they'll probably get from... Read morePublished on 20 July 2010 by Amazon Customer
The brandgym have cracked it again. This book on brand marketing is simple to follow and contains practical case studies and examples which help to bring everything alive. Read morePublished on 1 Jun. 2010 by M. Brown
As someone currently studying marketing and branding, I found this book a very readable overview of the subject. Read morePublished on 23 May 2010 by SK
As a regular reader of the brandgym blog, I hoped this would bring together all the advice/pointers that I read each week in chunks. Read morePublished on 18 May 2010 by K. Jones
As a brand manager without a marketing background, I've found The Brandgym offers sound, practical advice, thankfully devoid of marketing fluff! Read morePublished on 17 May 2010 by Pettlove
As a regular reader of David's blog I was unsurprised at how impressed I was with this book. It's easy to read and simple to understand while managing to be genuinely useful,... Read morePublished on 15 May 2010 by rhonaaaaa
I have thoroughly enjoyed reading the Brand Gym. This highly accessible, no-nonsense approach to growing strong brands has been very helpful in thinking through the brands that I... Read morePublished on 12 May 2010 by Charlotte
I first read David Taylor's 'Where's the Sausage' book which is how I came across this latest edition. Read morePublished on 11 May 2010 by PC
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