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The Brand Gym: A Practical Workout to Gain and Retain Brand Leadership by [Taylor, David, Nichols, David S.]
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The Brand Gym: A Practical Workout to Gain and Retain Brand Leadership Kindle Edition

5.0 out of 5 stars 20 customer reviews

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Length: 258 pages

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Review

‘…the book is well written, comprehensive, tackles the common pitfalls of brand management and inspires fresh perspectives.’ (B2B–Marketing.com, June 2010). ‘A refreshingly simple, practical guide to how brand management can boost business performance.’  (Moving Money, September 2010).

From the Inside Flap

David Taylor and David Nichols have updated, expanded and improved this practical and highly acclaimed guide to boosting brand and business performance. thebrandgym is like having your own personal coach to help raise your game and achieve your brand and business ambitions. A programme of step–by–step ‘Workouts’ provides powerful tools and techniques, many new or updated, and tips on how to apply them to your business today. The comprehensive programme covers three key stages of growth creation: Foundations : getting the team focused on growth by ‘following the money’, then creating ‘insight fuel’ to ignite idea generation Strategy : focusing the portfolio on your most powerful brands, and creating big brand ideas that align and energize the business Action : improving your innovation hit–rate, on both the core business and stretching into new areas. Getting more bang from your marketing investment and rallying the troops inside the organization thebrandgym shares the inside story of brand leaders who have inspired and guided teams to create brand and business growth. Leaders from companies including Tesco, Cadbury′s, Unilever and P&G share their tips and tricks for success, and warn you of the traps to avoid.

Product details

  • Format: Kindle Edition
  • File Size: 3253 KB
  • Print Length: 258 pages
  • Page Numbers Source ISBN: 0470686197
  • Publisher: Wiley; 2 edition (9 April 2010)
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • ASIN: B003IEJZWO
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Not Enabled
  • Enhanced Typesetting: Not Enabled
  • Average Customer Review: 5.0 out of 5 stars 20 customer reviews
  • Amazon Bestsellers Rank: #703,478 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Format: Hardcover
I've read a few of David's other books and they always impress. There's no flannel with the approach he takes or the actions you are left with.

Arguably my marketing role isn't directly related to traditional brand related marketing jobs (I'm in B2B services) but the advice, ideas, tactics and strategy still make complete sense.

You don't need to waste any more time trying to figure what or how to proceed with this book you can get on and grow your market share, revenues and profits.

Don't wait. Buy. This. Book. Now.
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Format: Hardcover
As an avid follower of David Taylor's blog I looked forward to The Brand Gym - Second Edition. I am delighted to say it delivers the combination of real world insight, and practical advice that I have come to expect.

This book will appeal strategists, marketeers and product developers who will all find a "work-out" that applies best to them; but will also benefit from David's approach that clearly links the three together.

"Work-out" is certainly the right description for each of the eight chapters - each, in turn, proves that there are better ways to win, challenges the status quo, and challenges you. At the end of each work-out David throws down the gauntlet to take action - in the next month, and over the next year.

As you would expect, the "sausage and sizzle" are still an important theme. This book continually reminds us to "focus on the core", and gives us early warning signs when we might be forgetting the "sausage", getting carried away in "sizzle".

As enjoyable as Where's the Sausage, filled with even more real-world examples and practical advice - a must read.
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Format: Hardcover
Rarely has there been such a need for marketers to strengthen their brands and not to simply survive in today's tough markets, but to thrive. Taylor's no-nonsense well-proven `brand gym" approach of eight `workouts" provides countless insights on how to extend your brand, how to grow the core business, how to differentiate your products or services from competitors, how to engage employees and build customer loyalty.

This second edition is far more than a re-print - much has changed in the six years since the first edition went to print, which is reflected in over half of the content of the new book being brand new, with many up-to-date case studies. It's no idle boast that the authors' claim that the book is rather like "having your own personal coach to help you achieve your brand and business goals".

Best of all, it's an easy read - free from the usual jargon and padding!
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Format: Hardcover
All of David Taylor's books help to make the world of branding (that so many manage to over complicate) clear and simple both from a business and a consumer perspective, and this is no exception.

The book is in bite sized chunks, that are easy to digest. They are great case studies and inspiring, yet practical tools that can be instantly applied.

If you are interested in creating brand strategies that are going to ultimately result in profit for the business whilst at the same time inspiring then you should not leave home without this book. It is something that you can should keep close to you at all times, refer back to when the waters get a bit muddy and use when you are looking for a bit of inspiration.

We need more of these kind of books that are less fluff and actually help to create more relevant, inspiring and profitable brand strategies.
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Format: Hardcover
I bought this book several years ago when I was studying for my CIM Advanced Diploma.

What attracted me then was the fresh approach - not overly academic but very well researched and thought through, really more of an operating manual that you could dip into for inspiration.

So, when I heard that the book was being updated I was first in the queue and I'm not disappointed. One of the main strengths of the first edition was the range of case studies and these have been refreshed, providing a fascinating insight into corporate marketing and brand management in the noughties.

If you're working in marketing and you ain't got a well-thumbed copy of this book on your office shelf, then you ain't a true marketeer!
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Format: Hardcover
WE ALL NEED THAT LITTLE EXTRA HELP WITH OURbRANDS - LOOK NO FURTHER - THIS WILL KEEP YOU FIT FOR BUSINESS AND FIT FOR YOUR MARKET

AN EASY TO READ PRACTICAL GUIDE

LOADS OF EXAMPLES- THAT ARE RELEVANT AND REAL WORLD

I JUST LOVE THE DO FEWR THINGS BETTER THEME - YOUR CHALLENGE IS TO SELL THIS TO YOUR BOSS

ALSO LOVE THE SUMMARYS AT THE END OF EACH CHAPTER

THIS WILL MAKE YOU AND YOUR BRANDS FITTER
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Format: Hardcover
David T. has the abilty to write marketing books that do not turn into a bed-side table, but that make you eagerly read through them back to back. His newest one is clearly written and well researched. It provides a great overview of what anyone in marketing working on a brand or category should worry about.
Through the many detailed examples from existing brands - not unfamiliar to the readers of the brand-gym blog - the book gives enough depth to go beyond a general "how to" guide. On the other hand the practical suggestions on how to approach the different steps make it immediately usable.
The Brand Gym will give anyone who is humble enough to ask him- or herself the right questions the opportunity to start running with his or her brand.
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