Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time Hardcover – 3 Apr 2003
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"A compelling writer worth reading
deserves a place on the shelves of PR consultants" -- Institute of Public Relations, May/June 2004
"Illuminating and amusing" -- The Business, May 2003
"Informative and entertaining" -- Direct Marketing International, May 2003
"The gripping and entertaining inside story of 100 major brand blunders" -- Active Life, September 2003
'Brand Failures is an entertaining and useful read' -- Financial Times, May 2003
'Brand Failures makes entertaining reading, but its message is serious and provides a valuable checklist of lessons learned.' -- Marketing
'From yoghurt shampoo to ThirstyCat bottled water, some brands were just never going to make it. Matt Haig names and shames.' -- The Independent
'I thought the book was terrific. A must-buy for marketers.' -- Peter Doyle, professor of marketing, Warwick Business School
'If you are responsible for your brand, read this book. It might just be the best investment you'll ever make!' -- Shaun Smith, author of Uncommon Practice
'Matt Haig's new book is a goldmine of helpful how-not-to advice which you ignore at your own peril.' -- Laura Ries, bestselling author and marketing strategist
An entertaining and useful read and as a ready crib for the most famous brand cock-ups the book is hard to beat.
This book is a lot of fun Haig wants to educate as well as to entertain, and at this he succeeds.
Journal of Consumer Marketing
80% of all new product launches fail
Fortune Top 1000 companies waste $60 billion a year on brand development efforts
Cases include Coca-cola, Microsoft, Harley Davidson, Virgin, McDonalds, Sony, IBM --This text refers to an out of print or unavailable edition of this title.
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Top Customer Reviews
Quite simply, this is just a collection of (as one reviewer has accurately described already) tabloid newspaper cuttings on 100 branding mistakes. This issues is that there is absolutely no detailed or expert analysis of the failures - what went wrong, who was at fault, why did things go wrong, what were the lessons learned, how did the brands bounce back, what happened to the brands? These questions aren't answered adequately - if at all; where they are answered, they are aimed at 5 year olds.
At first, each 'failure' has a page or page and half dedicated to it. As you read the book, the 'reviews' get shorter and shorter to the point where some of them are just a couple of sentences long. For example, number 57 "Coors in Spain" - a review of 22 words!!!!
There is nothing within this book that isn't available online for free. In short, a failure of a book. The author should be ashamed.
Most Recent Customer Reviews
The good rating from Financial Times persuaded me to buy this book, which turned to be absolute waste of money and time reading it. Read morePublished on 18 Dec. 2008 by T L K
Ignore Atuls review!!!
This is a fantastic book, I got it as a christmas present and couldn't put it down, it's an amazing and easy read. Read more
A successful attempt at piecing together several stories of industry failures over the past decades - some of which are pretty familiar - the failure of New Coke, Betamax (as... Read morePublished on 11 Mar. 2007 by Jay
This is a fantastic read. Gives a brief but incisive view of differnt types of brand failure. Examples are well written and easy to read, and more importnatly easy to remember. Read morePublished on 29 Dec. 2005 by elizabeth