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From Brainwave to Business: How to Turn Your Brilliant Idea into a Successful Start-up (Financial Times Series) Paperback – 29 Oct 2010
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From the Back Cover
"Compelling insights and fantastic advice from someone who has been there and done it."
Jamie Oliver, freelance journalist (Financial Times, Daily Telegraph)
"... does a remarkable job in laying out the journey for creative people to follow and provides the knowledge to help turn brainwaves into successful businesses."
Bola Olabisi, Founder & CEO, Global Women Inventors & Innovators Network (GWIIN)
HOW TO MAKE YOUR START-UP DREAM A REALITY
You have a great idea and are inspired to start up a business on the back of it. But what should you do first and what are the most important things to know and do to get your business off the ground?
From Brainwave to Business is the book you need to get you moving and get you making money from your ideas. Wherever you are on your start-up journey, from creative brainstorming, to patenting and prototyping your ideas, to bringing them to market, this is your definitive guide to the actions you should take in order to be successful.For more information, plus templates and checklists to get you started, and the opportunity to sign up for a regular mailing list for readers, go to www.FromBrainwaveToBusiness.com
What are you waiting for? Take your first steps to start-up success now.
About the Author
Celia Gates was the European female designer of the year in 2007, and is an ambassador for Enterprise UK. In 2007 the European community recognised my contribution to innovation and in the same year the Malaysian Innovation & Design Society awarded me the MINDS Award for my contribution to renewable energy. She built her Doctor Cook business around an ingenious idea for ergonomic cooking pans.
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Having read a dozen or so books on the subjects of entrepreneurship and inventing recently, I have absolutely no hesitation in recommending `From Brainwave To Business' to anyone who's ever had an idea for a new product (or brand) and would like nothing more than to see their invention `out there' in the marketplace. I can state quite categorically that this is the best book on getting your `brilliant idea' to market that I have read thus far.
Of course, having ideas is the easy part, some might say! But what to do with your `brilliant brainwave'?
For starters, is it viable? How should you protect your Intellectual Property? What if someone steals your idea? How can you raise funds for your business venture? How can you get your invention to market successfully and generate unlimited profits from your sales?
Celia leads us step-by-step through all these important points and so much more in this comprehensive guide, written in the most accessible language.
Right at the beginning, Celia explains that if she'd had this book before she set about inventing and launching her award-winning Doctor Cook range of ergonomic cookware, she would have saved herself around £94,000 in `costly mistakes.' That realisation alone is reason enough for every budding product-creator to invest in this brilliant and practical book.
So if you're an entrepreneur, inventor, or `ideas' person, with designs on creating 'the next big thing', do yourself a favour and bag a copy of `From Brainwave To Business' now. When you're in the process of launching your very own `brilliant brainwave' you'll be so glad you did!
Jordyn Brand Design