- Audio Download
- Listening Length: 7 hours and 40 minutes
- Program Type: Audiobook
- Version: Unabridged
- Publisher: Pear Press
- Audible.co.uk Release Date: 7 April 2008
- Language: English
- ASIN: B002SPZRCG
- Amazon Bestsellers Rank:
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Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and School Audio Download – Unabridged
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Top Customer Reviews
At this point, I need to reassure those who are now processing the "little black squiggles" that comprise this review that the key ideas in Medina's book are readily accessible to a layperson such as I who - until reading his book - had little (if any) understanding of "how our brain works." It is amazing but nonetheless true, Medina asserts, that there is a young man who can multiply the number 8,388,628 x 2 in his head in a few seconds "and he gets it right every time," that there is a girl who can correctly determine the exact dimensions of an object 20 feet away, and that there is a child who at age 6 drew "such lifelike and powerful pictures" that she got her own show on Madison Avenue.
Briefly, here are five of 12 principles for surviving and thriving at work, home, and school. Medina's analysis of each responds to two questions "How?Read more ›
The book is an easy read and laid out in 12 clear, although sometimes overlapping, chapters. There's also a useful CD Rom that comes with the book which helps you explore the material. There's also a useful companion website.
Although this books isn't going to guarantee you a pass in your GCSE Neuroscience exam, it will have you saying, 'Well, fancy that!' a lot.
Well worth it.
As a presenter, trainer and broadcaster, the content relevant to keeping people engaged was very helpful and inspiring.
John Medina is a neuroscientist with a deep passion for learning and education and he explains the principles that he thinks are important using 12 simple Rules. I love things that are researched and there's lots of research in here but it's written in a very engaging way - in fact I think he's thought hard about his rules as he's written it. There are certainly some memorable stories and other devices to help things to stick.
The style is easy to read and quite light hearted but he suggests some innovative and potentially challenging ways for educators and businesses to change the way they engage with people and help them learn better. His suggestions are aimed at the United States education system but the rules appear to be universally applicable, based on available data.
So rule 1 is that of Exercise - we think better when our bodies are engaged as well as our brains and this is hardly a new concept but Medina explains it with examples about real people, experimental data and longitudinal studies. He discusses cognitive fitness at all ages and talks about the long term effects of exercise on our mental abilities as we age. There are some interesting facts about the brain and he explains complex neuroscience using analogies and metaphors.
The writing style is personal, engaging and clear so that when you encounter technical terms like dentate gyrus or Brain Derived Neurotrophic Factor you've still got processing power left to handle them and don't feel overwhelmed by complexity. More science should be written up like this so that more people can understand it.Read more ›
True to the message of the book - that the human brain did not evolve to be comfortable sitting around reading a book for long periods of time - there is an online resource and plenty of suggested activities to get your brain working better. Lots of what's here is common sense - exercise, sleep, relax - but that's part of what appeals to me: I like the fact that I know understand the scientific and neurological basis for the things I'm always being told to do!
Most Recent Customer Reviews
Detailed and in depth, but still very readable. Fascinating insight into how we learn. I was worried that it might be a wishy washy self help book, but not at all - some really... Read morePublished 20 months ago by R J Peace
Fantastic book well written, keeping a dry subject entertaining as well as informative and intriguing with ancdotes aplenty. I would recommend this book.Published on 6 May 2014 by mr claude duvall
Makes a persuasive case for changing the way we present and expect people to process information- by presenting potentially meaty and technical ideas in an accessible wayPublished on 20 April 2014 by Phil Wilde
It is good book but for detail reading about subject you have to buy other books. It helps to go on this subject further. Helpful in many ways!!Published on 3 April 2014 by janak
A very good book, worth to be read a couple of times. I was given it as part of an education and I took a lot of wisdom with me from this reading. Read morePublished on 20 Mar. 2014 by Seventhdwarf
Great book easy to read and probably should be read at least by teachers, parents and business folk - many relevant points for all these people. Read morePublished on 9 Jan. 2014 by William Liversidge
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