Enter your mobile number below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.
Getting the download link through email is temporarily not available. Please check back later.

  • Apple
  • Android
  • Windows Phone
  • Android

To get the free app, enter your mobile phone number.

Audible Sample
Playing...
Loading...
Paused

Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and School Audio Download – Unabridged

4.7 out of 5 stars 26 customer reviews

See all formats and editions Hide other formats and editions
Amazon Price
New from Used from
Audio Download, Unabridged
"Please retry"
£0.00
Free with your Audible trial
Free with Audible trial
£0.00
Buy with 1-Click
£10.50

Sold and delivered by Audible, an Amazon company


Product details

Customer Reviews

4.7 out of 5 stars
Share your thoughts with other customers

Top Customer Reviews

Format: Hardcover
In the Introduction, John Medina expresses his concern that most people are "out of the loop" in that they are unaware of recent and important revelations in modern neuroscience concerning "how the mind works." His purpose is to explain 12 "brain rules" and devotes a separate chapter to each. "Easily the most sophisticated information-transfer system on Earth, your brain is fully capable of taking little black squiggles on this piece of bleached wood [i.e. ink on paper] and deriving meaning from them. To accomplish this miracle, your brain sends jolts of electricity crackling through hundreds of miles of wires composed of brain cells so small that thousands of them could fit into the period at the end of this sentence. You accomplish all this in less time than it takes you to blink. Indeed, you have just done it. What's equally incredible, given your intimate association with it, is this: Most of us have no idea how our brain works."

At this point, I need to reassure those who are now processing the "little black squiggles" that comprise this review that the key ideas in Medina's book are readily accessible to a layperson such as I who - until reading his book - had little (if any) understanding of "how our brain works." It is amazing but nonetheless true, Medina asserts, that there is a young man who can multiply the number 8,388,628 x 2 in his head in a few seconds "and he gets it right every time," that there is a girl who can correctly determine the exact dimensions of an object 20 feet away, and that there is a child who at age 6 drew "such lifelike and powerful pictures" that she got her own show on Madison Avenue.

Briefly, here are five of 12 principles for surviving and thriving at work, home, and school. Medina's analysis of each responds to two questions "How?
Read more ›
Comment 49 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Hardcover Verified Purchase
If you're looking for a lightweight introduction to the fascinating world of neuroscience then this is the book for you. I've read much of the material elsewhere and in more depth. But this book is an entertaining romp through some of the latest brain research.

The book is an easy read and laid out in 12 clear, although sometimes overlapping, chapters. There's also a useful CD Rom that comes with the book which helps you explore the material. There's also a useful companion website.

Although this books isn't going to guarantee you a pass in your GCSE Neuroscience exam, it will have you saying, 'Well, fancy that!' a lot.

Well worth it.
Comment 17 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Paperback Verified Purchase
very interesting read explaining all the different things that can make your brain work better throughout your life, and has separated it into sections (i.e. sleep, eating, exercise etc). more like advice than rules and worth a read for any one of any age
Comment 6 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Audio CD Verified Purchase
I chose the audio version because I love to learn in the car. I was not disappointed. This is an excellent 'listen'. Like all works of such breadth, some of the content was highly relevant to me, and other parts not so - and knowing that, you may give yourself permission to skip parts that don't engage with your current requirements without fear of losing the flow.

As a presenter, trainer and broadcaster, the content relevant to keeping people engaged was very helpful and inspiring.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Paperback Verified Purchase
This is a great book that came recommended to me by multiple sources and I'm really glad I read it.

John Medina is a neuroscientist with a deep passion for learning and education and he explains the principles that he thinks are important using 12 simple Rules. I love things that are researched and there's lots of research in here but it's written in a very engaging way - in fact I think he's thought hard about his rules as he's written it. There are certainly some memorable stories and other devices to help things to stick.

The style is easy to read and quite light hearted but he suggests some innovative and potentially challenging ways for educators and businesses to change the way they engage with people and help them learn better. His suggestions are aimed at the United States education system but the rules appear to be universally applicable, based on available data.

So rule 1 is that of Exercise - we think better when our bodies are engaged as well as our brains and this is hardly a new concept but Medina explains it with examples about real people, experimental data and longitudinal studies. He discusses cognitive fitness at all ages and talks about the long term effects of exercise on our mental abilities as we age. There are some interesting facts about the brain and he explains complex neuroscience using analogies and metaphors.

The writing style is personal, engaging and clear so that when you encounter technical terms like dentate gyrus or Brain Derived Neurotrophic Factor you've still got processing power left to handle them and don't feel overwhelmed by complexity. More science should be written up like this so that more people can understand it.
Read more ›
Comment 2 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Hardcover
This is a book that blends science and practicality in a way that will appeal to the lay reader and those with a professional interest alike. The author's style is warm and clear, even if the book is a little pleased with itself at times.
True to the message of the book - that the human brain did not evolve to be comfortable sitting around reading a book for long periods of time - there is an online resource and plenty of suggested activities to get your brain working better. Lots of what's here is common sense - exercise, sleep, relax - but that's part of what appeals to me: I like the fact that I know understand the scientific and neurological basis for the things I'm always being told to do!
Comment 6 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse

Most Recent Customer Reviews