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Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and School with DVD Hardcover – 4 Sep 2008

4.6 out of 5 stars 88 customer reviews

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Product details

  • Hardcover: 301 pages
  • Publisher: Pear Press; Har/DVD edition (4 Sept. 2008)
  • Language: English
  • ISBN-10: 0979777704
  • ISBN-13: 978-0979777707
  • Product Dimensions: 16.3 x 3.3 x 24.4 cm
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (88 customer reviews)
  • Amazon Bestsellers Rank: 629,703 in Books (See Top 100 in Books)
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Product description

About the Author

John Medina is a developmental molecular biologist. He teaches in the department of bioengineering at the University of Washington and is the director of the Brain Center for Applied Learning Research at Seattle Pacific University. He lives in Seattle with his wife and two sons. --This text refers to an out of print or unavailable edition of this title.

Customer Reviews

Top Customer Reviews

Format: Hardcover
In the Introduction, John Medina expresses his concern that most people are "out of the loop" in that they are unaware of recent and important revelations in modern neuroscience concerning "how the mind works." His purpose is to explain 12 "brain rules" and devotes a separate chapter to each. "Easily the most sophisticated information-transfer system on Earth, your brain is fully capable of taking little black squiggles on this piece of bleached wood [i.e. ink on paper] and deriving meaning from them. To accomplish this miracle, your brain sends jolts of electricity crackling through hundreds of miles of wires composed of brain cells so small that thousands of them could fit into the period at the end of this sentence. You accomplish all this in less time than it takes you to blink. Indeed, you have just done it. What's equally incredible, given your intimate association with it, is this: Most of us have no idea how our brain works."

At this point, I need to reassure those who are now processing the "little black squiggles" that comprise this review that the key ideas in Medina's book are readily accessible to a layperson such as I who - until reading his book - had little (if any) understanding of "how our brain works." It is amazing but nonetheless true, Medina asserts, that there is a young man who can multiply the number 8,388,628 x 2 in his head in a few seconds "and he gets it right every time," that there is a girl who can correctly determine the exact dimensions of an object 20 feet away, and that there is a child who at age 6 drew "such lifelike and powerful pictures" that she got her own show on Madison Avenue.

Briefly, here are five of 12 principles for surviving and thriving at work, home, and school. Medina's analysis of each responds to two questions "How?
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Format: Paperback Verified Purchase
As a neuroscientist and psychiatrist this book really appealed to me as it links parenting advice to scientific evidence about baby brain development. Having read some of the bits where I have a professional knowledge of the primary literature, I would say that the presentation is balanced and measured. Also very quick entertaining read.
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Format: Paperback Verified Purchase
Great book for parents and health professionals a few years ago - still good but now there are a few others on the market.
I like the language and the humour of the author and the "seed and soil" differentiation. The chapter about the relation ship of the new parents is good to read if possible before birth. Annette
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Format: Hardcover Verified Purchase
If you're looking for a lightweight introduction to the fascinating world of neuroscience then this is the book for you. I've read much of the material elsewhere and in more depth. But this book is an entertaining romp through some of the latest brain research.

The book is an easy read and laid out in 12 clear, although sometimes overlapping, chapters. There's also a useful CD Rom that comes with the book which helps you explore the material. There's also a useful companion website.

Although this books isn't going to guarantee you a pass in your GCSE Neuroscience exam, it will have you saying, 'Well, fancy that!' a lot.

Well worth it.
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Format: Kindle Edition Verified Purchase
Basically he shows some of the more useful findings of neuroscience and gives examples of how you can use those to be more productive.

The book is easy to read, has some examples and a simple description of the scientific experiments that back up the claims of the author. (so you know you get accurate information, not opinion)

This is the best book I've read so far in the category and it is a must read, especially for students (as it's seem to be geared toward learning). However I believe understanding principles of how the brain works can be useful for others as well + there is some information about stress, attention, sleeping, giving presentations etc that is also useful at a workplace.

Since it provides a good scientific overview of the brain, I believe this book will help you decide which productivity/study tips work, and which are just placebo.

I believe it would have been nice if there was a chapter about how the brain changes with age, and individual differences in the brains of people.

Find out more: http://www.brainrules.net/about-brain-rules
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Format: Paperback Verified Purchase
very interesting read explaining all the different things that can make your brain work better throughout your life, and has separated it into sections (i.e. sleep, eating, exercise etc). more like advice than rules and worth a read for any one of any age
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Format: Paperback Verified Purchase
Some good information backed up by sound research. The only problem is there is a lot of reading to get through for each point which takes up a lot of time. Time you don't have as the parent of a baby :) Also there are only a handful of useful or practical/applicable things you can take away from the book, yes they are worthwhile things, but more would be better as well as efficiency in conveying these. Otherwise good.
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Format: Hardcover
This is a book that blends science and practicality in a way that will appeal to the lay reader and those with a professional interest alike. The author's style is warm and clear, even if the book is a little pleased with itself at times.
True to the message of the book - that the human brain did not evolve to be comfortable sitting around reading a book for long periods of time - there is an online resource and plenty of suggested activities to get your brain working better. Lots of what's here is common sense - exercise, sleep, relax - but that's part of what appeals to me: I like the fact that I know understand the scientific and neurological basis for the things I'm always being told to do!
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