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Brain Power: From Neurons to Networks (Kindle Single) by [Shlain, Tiffany]
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Brain Power: From Neurons to Networks (Kindle Single) Kindle Edition

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Length: 51 pages Enhanced Typesetting: Enabled Page Flip: Enabled

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Product details

  • Format: Kindle Edition
  • File Size: 1144 KB
  • Print Length: 51 pages
  • Publisher: TED Conferences (7 Nov. 2012)
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • ASIN: B00A30S24S
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Not Enabled
  • Screen Reader: Supported
  • Enhanced Typesetting: Enabled
  • Average Customer Review: Be the first to review this item
  • Amazon Bestsellers Rank: #501,716 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Amazon.com: 4.1 out of 5 stars 16 reviews
18 of 18 people found the following review helpful
5.0 out of 5 stars "Pay attention to what we're paying attention to" 10 Nov. 2012
By J. Chambers - Published on Amazon.com
Format: Kindle Edition Verified Purchase
"Brain Power" is the first TED book that I've read, and it was a marvelous experience. The book examines the parallels between the human brain and the Internet, focusing on how each develops. Ultimately, the author proposes ways to best nurture a child's developing brain during the formative first five years.

"Brain Power" is not a technical book loaded with complicated neurological terms that only a PhD could understand. (Okay, there is one really big word, "magnetoencephalography.") The book is obviously written for laymen like myself. To make the book even more enjoyable, the author has made a ten-minute video that complements the book perfectly. The video is online, and the book includes a link to it. The author recommends viewing the video first, then reading the book. I second that recommendation. Watching the mesmerizing video, with its upbeat soundtrack music by Polyphonic and Mobi, pumped me up to read the book, which gives more background information.

To me, the most fascinating part of the book and the video was a concept called "neuroplasticity," an observed phenomenon where our brains change throughout our life because our behavior, experiences, and environment can alter the neural pathways and synapses. The author did a nice job of comparing that biological process to the development of the Internet.

Viewing the video and reading the book took only about an hour, but there's enough food for thought to keep someone thinking for days afterward. My compliments to author Tiffany Shlain for giving us such a readable account of how the brain develops and a fascinating analogy comparing the brain's development to that of the Internet.
5.0 out of 5 stars THE INTERNET AS A HUMAN BRAIN ANALOGY 20 Dec. 2015
By John David Lionel Brooke - Published on Amazon.com
Format: Kindle Edition Verified Purchase
Tiffany Shlain has constructed a compelling futuristic work using the metaphor of a child's mind development up to the age of five years, with that of the internet progression. Imbedded in her book are inspiring links to her film mosaic and her father's filmed dissertation on the historic difference between the function of the female and male brains processes. She most definitely offered valuable insights into where our human cognition is rushing for the mental advancement of our species.
4.0 out of 5 stars Updating McLuhan: How the Internet and the human brain can reinforce each other 25 Feb. 2013
By Mal Warwick - Published on Amazon.com
Format: Kindle Edition Verified Purchase
Taking up where Marshall McLuhan left off and bringing his thinking into the 21st Century, Tiffany Shlain explores an extended metaphor in this tiny e-book published as an Amazon Single. She characterizes the Internet as "an extension of our brains -- an extension of us," just as McLuhan saw the book as an extension of the eye and electric circuity as an extension of the central nervous system. In fact, Shlain's metaphor stands up to greater scrutiny than McLuhan's. She makes a powerful case.

The similarities between the human brain and the Internet have been pointed out before, of course. However, Shlain delves deeply into contemporary neurological science, recent studies in childhood development, and the emergent properties of the Internet. She delivers up a convincing argument that we humans can vastly expand the scope of our understanding and insight by broadening the reach of digital media and engaging an ever-greater portion of humanity in taking advantage of the World Wide Web as a mechanism to share our ideas. Today, only about one-third of humanity -- about 2.4 billion people -- have access to the Internet. Shlain posits a near future when everyone who wishes may get online and share any thought with anyone else on the planet. By making judicious choices of what we share and what we read or experience online, we can literally reshape our brains.

This surprising claim is borne out by science, as Shlain reports. The human brain at birth is effectively a blank slate, composed of about 100 billion neurons, "the same number an adult brain has -- but most of the connections between all those neurons aren't there yet." And it's the connections that determine how we sense the world around us and how behave in response. The first 2,000 days of life -- about five years -- are critical, because during that time a child's experiences determine which connections are made, which are strengthened, and which are left by the wayside. However, the process of reshaping the brain doesn't end at age 5. Throughout our lives, the connections among the neurons in our brains continue to grow, shrink, and shift, the result of all we learn and experience and do as the years go by.

Already, digital "[t]echnology is rewiring the human brain" just as earlier technologies such as the book profoundly changed the ways we think and behave. For example, according to a California neuroscientist whose work Shlain cites, "social networking produces a burst of oxytocin, the hormone responsible for bonding, empathy, trust, and generosity."

Hence, Shlain writes, "If we're at the metaphoric first 2,000 days of life for the Internet, then right now is when we need to pay close and careful attention to developing its brain." With a trillion webpages now online, about 10 times the number of neurons in the human brain, the capacity for new insight by increasing the connections among them is already vast. "Both a young brain and our young, global Internet brain are in highly creative, experimental, innovative states of rapid development -- just waiting to make connections."

Our job is to ensure that the right choices are made to nurture empathy, creativity, and sharing behavior in both. In raising children, this means minimizing the activation of stress hormones in the early years, since "prolonged activation . . . can actually reduce neural connections in important areas of the brain -- such as those dedicated to learning and reasoning -- while increasing neural connections in the parts of the brain dedicated to fear and aggression." In managing digital media, we need to ensure that the Internet remains open, so that limitless connections are possible. This means rejecting attempts by corporations and rebelling against those by governments to establish control over the Internet.

Tiffany Shlain has written a thought-provoking little book, entirely worthy of the TED label that promises "ideas worth spreading." A winner of numerous awards, Shlain is an innovative Bay Area filmmaker who founded the Webby Awards a decade and a half ago and is now pioneering in "crowd-filmmaking."
2 of 2 people found the following review helpful
4.0 out of 5 stars Another great single by TED 23 Dec. 2012
By Amazon Customer - Published on Amazon.com
Format: Kindle Edition Verified Purchase
Im giving this book 4 stars only because I want it to be longer!
Tiffany has experience in the film making business (moxie institute), Internet (Webby awards founder), online collaboration (i.e collaborative films.) and an overall great background that qualifies her to write this single.

Reading this single is worth your $2.99 and 1.5 reading hours. In it you will learn to see the Internet with new eyes, you will understand her analogy on a deeper level than the one exposed on the film, and finally it will propel you to be a more active and conscious online citizen.

Thumbs up!
1.0 out of 5 stars Disapppointed 28 July 2013
By Amit Saha - Published on Amazon.com
Format: Kindle Edition Verified Purchase
I started reading this book with lots of excitement. As suggested, I watched the 10-minute video first. I am not sure what exactly but something in that video made me feel something airy about the whole thing. But anyway, started reading the book and other than suggestions for "shutting off" from time to time, and that hyperlinks are analogous to connections in our brain, I am not even sure what I am supposed to "take away" from the book.

That we should be careful and control the connections we create in the Internet. Connect the entire world to create the global brain? How? We need education and electricity first, and then the Internet will come.
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