The Brain Audit: Why Customers Buy (and Why They Don't) Paperback – 22 Aug 2009
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Top Customer Reviews
So for over a year I hummed and harrrd about buying the Brain Audit. In fact I probably would have forgotten about it, except Sean kept bugging me every week with an emailed article. Each week, out of the hundreds of emails I receive, I would end up reading his article.
Then after about a year, the penny dropped. Why do I read Sean's articles and ignore most of the others? What was Sean doing that was different? Then I knew, I should buy the most expensive book I had ever bought.
What I found was that, unlike other Gurus that tell you that you need a "purple cow", but then don't explain in enough detail how you create one. Sean provides a step by step guide to actually changing your business for the better. My only regret is that I should have bought it a year earlier.
In the Brian Audit you will find a recipe for creating sales and web pages that convert. Miss one of the seven ingredients out, and the page does not convert well. I found that I was missing three ingredients on all my sales literature, one of which was a trigger ingredient. The section on triggers is worth the price of the book on its own.
I have since bought even more expensive books, all of them from Sean.
Will the changes make a difference? I don't know. I'll let you know.
The point is: despite reading loads and loads of market and sales books, this one made an immediate difference.
The first time I read it, as PDF, with my academic hat on, I said to myself this guy has really studied buyer behaviour, he really understands the psychology of buyers (how come he doesn't have a PhD in psychology?, e.g. like the excellent Geoffrey Miller, of "Spent: Sex, Evolution, and Consumer Behavior" fame); whilst the practical marketer said, my goodness this is so simple (like all the best ideas that no-one else thought of before) but makes such perfect sense, just like Seth Godin's "Permission Marketing" but more universal. I couldn't wait to try out "The Brain Audit" on my clients (managers of small businesses and marketing managers always looking for new, practical strategies and tactics) and they loved the common-sense simplicity and practical effectiveness of "The Brain Audit", too!
The first time you read it, as a printed book, you'll also be impressed with the great graphics which reinforce the step-by-step explanation of selling to customers in a light-hearted but highly effective way as your brain starts processing the information and thinking just where to apply it.Read more ›
I listen to the Smart Passive Income podcast. In episode 222, the host interviewed Ramit Sethi. This is how I heard about Ramit's course, Zero to Launch. Zero to Launch costs $2000. I did some Googling to see if it was worth it, and a number of people said that Sean D'Souza's material covered similar ground for less money. Including this book, just £4.99 at the time of writing this review.
(Disclaimer: I haven't tried Ramit Sethi's Zero to Launch course. It's probably awesome. It ought to be, for $2000.)
So I downloaded the Kindle sample of The Brain Audit.
I read it the sample.
I immediately paid £4.99 for the rest of it.
I finished the book 24 hours later (yesterday).
Today I'm writing this review. (I'm also rewriting today's blog post to incorporate the techniques from the book.)
As I said in the title: this stuff is IMMEDIATELY ACTIONABLE.
Sean writes in the introduction that if you skip ahead to the chapter on Testimonials, you'll have a lightbulb moment and see in seconds a way to improve your marketing efforts. I didn't skip ahead, but when I got to that chapter I saw exactly what he was getting at. That chapter alone is worth £4.99.
This book also includes a recipe for butter chicken. I haven't tried it, but I bet it tastes better than purple cow ;) Purple Cow: Transform Your Business by Being Remarkable
The recipe for butter chicken comes just before the chapter on Uniqueness. It's pretty unique to have a recipe in a book about marketing, don't you think?Read more ›
Most Recent Customer Reviews
This is the first book that I've read all the way through in more than 3years - it all makes sense and needs to be really has my mind buzzing with ideas and opportunities - and I... Read morePublished 17 days ago by nutholas
The Brain Audit provides a wonderful and logical structure to marketing. The problem I had was not knowing how to structure my marketing, the Brain Audit fixed that problem. Read morePublished on 23 May 2014 by Jenna George
This book is a must read for anyone who's involved in sales and marketing but also for everyone else. Read morePublished on 16 May 2014 by BookWorm
I was writing a review about How to Write Seductive Web Copy: An Easy Guide to Picking Up More Customers and recommended The Brain Audit as an additional resource. Read morePublished on 24 Mar. 2014 by Paul Simister
The book provides a good insight of how to structure your content in order to lead your customers to take action on your call to action, its definitely recommended!!Published on 21 Dec. 2013 by D. Buntin