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Borrowing Brilliance: The Six Steps to Business Innovation by Building on the Ideas of Others Paperback – 1 Apr 2010

3.7 out of 5 stars 3 customer reviews

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Product details

  • Paperback: 304 pages
  • Publisher: Random House Business (1 April 2010)
  • Language: English
  • ISBN-10: 1847940196
  • ISBN-13: 978-1847940193
  • Product Dimensions: 12.8 x 1.9 x 19.8 cm
  • Average Customer Review: 3.7 out of 5 stars 3 customer reviews
  • Amazon Bestsellers Rank: 723,398 in Books (See Top 100 in Books)
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Product description

Book Description

How to create business success by borrowing ideas from elsewhere

From the Back Cover

All great business ideas come from visionary geniuses. Right? Wrong!

In fact most major breakthroughs and innovations happen when people take an existing idea and build on it, and in Borrowing Brilliance David Kord Murray shows exactly how it's done. A successful businessman and entrepreneur himself, he has evolved a unique and highly practical method both for tackling existing problems and coming up with fresh thinking on everything from improving structures that have faltered to developing completely new products.

It just takes six simple steps.

'A wonderfully enjoyable tour of the creative process ... People will be stealing from this work for years to come!' Roger von Oech, author of A Whack on the Side of the Head and The Creative Whack Pack

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Top customer reviews

17 May 2011
Format: Paperback
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13 July 2010
Format: Paperback
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22 June 2014
Format: Paperback|Verified Purchase
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Most helpful customer reviews on Amazon.com

Amazon.com: 4.5 out of 5 stars 45 reviews
Chris D Gilleland
5.0 out of 5 starsGreat Buisness Book
1 January 2014 - Published on Amazon.com
Verified Purchase
One person found this helpful.
Erik A. Saltwell
5.0 out of 5 starsThe first book about creativity I have read which wasn't total crap
2 February 2014 - Published on Amazon.com
Verified Purchase
5.0 out of 5 starsBrilliant, even if it is borrowed...
23 November 2010 - Published on Amazon.com
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2 people found this helpful.
Erik Gfesser
4.0 out of 5 stars"Hiding your sources is the key to creativity"
28 December 2010 - Published on Amazon.com
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