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Book Marketing is Dead: Book Promotion Secrets You MUST Know BEFORE You Publish Your Book. Kindle Edition
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"Most of the examples used in this book are a couple years old.... I can't keep updating it indefinitely so I'm making it FREE.
Eh? It just cost me £0.99
In common with many non-fiction writers he talks about writing a book that will sell and not one that you want to write. However writing in the same genre or style as someone else often gets you negative comparisons in fiction. Wolf Hall, Twilight, The Hunger Games and Interview with a Vampire all broke new ground by coming from a different perspective.
He talks about the importance of presentation both in your cover, formatting, editing, your blurb, biography and your website. There are lots of suggestions on how you may be able to tweak things to make a greater impact. Obviously if you can afford to pay a professional that will help, but everyone recognises indie authors often can’t afford to do this and it is about doing the best with what you have.
Books reviews are a constant problem as bloggers are often overwhelmed with requests. He has set up his own website for review requests, http://www.blurbtrade.com/ and this is worth a look. There is also the Review Group and Taming Amazon on Goodreads. He does recommend you read and comment on the top bloggers work, in order to form relationships that may lead to future reviews. I find the idea of finding out personal things and the suggestion that it is like stalking amusing, but I can see where he is coming from. You don’t want to be perceived as just another author who wants you to promote their book.
In terms of social media the book recommends Twitter, Facebook and Linkedin and I would agree. He dislikes automated services for Twitter, but his is where I part company as I love SocialOomph (its free) t schedule my posts. I don’t have a smart phone and my computer time is restricted so if I want to post everyday it is ideal. Facebook is the difficult one as if you advertise your book they may close your account. The book suggests using your own personal account, but I prefer to keep my business and personal account separate. I’m still learning Linkedin and I don’t feel this book gave me enough to get to grips with this professional network. I need an idiots guide.
There is quite a bit at the end of the book about paid adverts and if you can afford it they will help. He suggests you monitor your conversion rate, so how many people who look at your add actually go on to buy the book. This will help you determine if you are advertising in the right place.
Even if you don’t have money to spend, there are lots of suggestions in this book that you can do for free.
I didn't found sparkling insights there, but overall it is a good list of ideas.
The main points (as I see them) are that your author's platform must be polished before you start your marketing and your marketing must be more personal, caring about people. Author provides some tips on how to do it.
I did some marketing already and agree with Derek in the poins I have some marketing knowledge myself.
Overall a very useful reading for this price.
I have read many books on this subject and found this a refreshing and thought-provoking one. Derek is a real creative thinker and this book is filled with ideas. Not every one of them appeals to me but that is not the point; he offers choices and solutions and it is up to you to choose that which work for you.
Derek Murphy is one of those rare people, a generous man with an innovative mind and he offers a rich menu of ideas for you to select and choose from. If you want to look at an example of his covers take a look at my The Lost King series and you'll see what he can do. (In fact he not only did one cover but decided to do all three for me.)
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