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Book of Ideas: 2: A Journal of Creative Direction and Graphic Design - Volume 2 Paperback – Illustrated, 7 Sep 2018
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Radim Malinic's first Book of Ideas was a surprise bestseller back in 2016, and Volume 2 doesn t tamper with the winning formula of smart, jargon-free advice for ambitious creatives, generously illustrated by some of Malinic's own best art direction.
The book shows how lucky breaks, chance meetings and sparks of inspiration may provide brief flashes of success, but it's tenacity, determination and utter professionalism that can propel you to the Premier League. It would be no exaggeration to describe Malinic as a self-help fanatic. His prose seems to pour out, along with page after page of stunning work, to become nothing less than an instruction manual for emotional wellbeing combined with the agility of a visual athlete.
The book is divided into three sections Work, Creativity and Mind, with each chapter broken down into mini-essays and case studies, all generously studded with insights, advice and lessons learned. The mindfulness section of the book is especially intimate, and Malinic s openness in addressing subjects like depression and anxiety are bound to strike a chord with many readers. These frank accounts of the demons in Malinic s mind reveal a genuinely open soul this is a designer who is unafraid to show the whole artist, as opposed to just the shiny, Instagram-friendly highlights. As you d expect for a title designed by a designer, the book is well presented, with a beautifully foiled cover and unfussy, elegant design. With his fourth publication, Malinic continues to be his own best case study, proving that his strategies and philosophies really do work.
This really is a lovely, heartwarming hybrid of self-help manual and art direction masterclass.
9/10 ***** --Mark Wynne - Creative Bloq
About the Author
Radim Malinic is a creative director and designer living and working in South West London. He runs Brand Nu, a multi-disciplinary award winning studio
Before finding his calling in the creative industry, Czech born Malinic was an ice hockey player, a bassist in death metal bands, an indie DJ, music journalist and student of Economics and Business management. At the break of the new millennium, Malinic moved to the UK to explore the expansive music scene, only to find even a greater interest in art and graphic design. Since then his eclectic interests have seen him working with some of the biggest brands, companies and bands in the world.
Clients include Harry Potter, London Film Museum, SyCo, Sprite, WWF and USAID amongst many others. Aside from his studio work, Radim designs products for his brand 'November Universe', he releases music and tours globally with his talk designed to inspire and support self-development in the creative industry.
In March 2016, Malinic released his latest publication, Book of Ideas. The #1 Amazon bestseller has helped novices and professionals across the world to find a new way of approaching their creative work.
From the Publisher
Book of Ideas - vol.2 / This is a journal of stories, learnings and musings garnered from the day-to-day running of a creative business with the simple aim to produce the best possible work.
This book won’t teach you to how design, but it should show you how you can be a better and more thoughtful designer, creator and thinker by Radim Malinic
Book of Ideas - vol.2
A journal of creative direction and graphic design
Book of Ideas - vol.2 continues what started in the first Book of Ideas Vol.1 edition, offering yet more indispensable advice on making it in the creative industries.
Chapters cover issues ranging from creativity for good, how to decode our own creative DNA, embracing limitations, using humour and how to entertain the right wrongs.
It discusses how to improve design work through more skilful use of language, and in doing so, how to stir the right reactions and present with confidence.
Computer Arts - review
"A wonderful book that will be invaluable to anyone with passion for design."
A journal of creative direction and graphic design - Volume.2
Vol.2 - Work
When creative work goes well, it’s the stuff the dreams are made of; when it goes badly, it’s a nightmare. To improve your process, you have to question it. The Work section looks into ways of working and planning, how to stir the right reactions in your work proposals, embracing the power of limitation over endless choice and in doing so, how to provide holistic design work with confidence.
Vol.2 - Creativity
Everyone has the power to change the world in some small way. The Creativity section touches on how to build career paths by making conscious choices around who to work with; how to decode our own creative DNA; the ingredients that inform our decisions; the weight of the imagination; using humour; how to entertain the “right wrongs” and improving our work through more skilful use of language.
Vol.2 - Mind
Our minds can often feel like they are running on overdrive, working double shifts and refusing to hit the pause button. The Mind section looks into finding the benefits of working in silence, breaking stale everyday habits, identifying your weaknesses, staying in the present moment and keeping your mind in check.
Learn the secrets of the creative process
The book was created in partnership with Adobe Stock and author, Radim Malinic, used Adobe Stock and Adobe Creative Cloud to design the cover artwork. The book includes a case study on the process Radim followed. Adobe Stock has curated a collection containing the original assets used to create the cover to help creative enthusiasts follow along. View the collection & get 10 free assets: www.adobe.com/go/bookofideas
Discover a wide range of stories, learnings and musings garnered from the day-to-day running of a creative business
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My favourite parts are the chapters on looking after yourself and being smart with your time. Refreshingly different to this constant noise you hear about working all hours.
By exploring themes of simplicity, collaboration, struggle and humility, the book of ideas 2 reinforces what it is to build a career in the creative industry. So wether you are studying design or running your own creative agency, this is a wonderful reminder of why we do what we love. And how to be better at it.