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The Book, The Film, the T-shirt Paperback – 4 Nov 2002

3.7 out of 5 stars 15 customer reviews

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Product details

  • Paperback: 320 pages
  • Publisher: HarperCollins (4 Nov. 2002)
  • Language: English
  • ISBN-10: 0007127677
  • ISBN-13: 978-0007127672
  • Product Dimensions: 23.2 x 15.2 x 3 cm
  • Average Customer Review: 3.7 out of 5 stars  See all reviews (15 customer reviews)
  • Amazon Bestsellers Rank: 583,114 in Books (See Top 100 in Books)
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Product description

Amazon Review

Fans of Matt Beaumont's hilarious first novel will pick up its successor The Book, The Film, The T-Shirt with some trepidation (can he pull it off again?), but rarely has a follow-up been so sharp and enjoyable. And not only has Beaumont triumphantly bucked the "disappointing second novel" trend: this sardonic and grimly funny book many not be as innovative as its predecessor, but it's every bit as cutting-edge, with just as diverting a cast of larger-than-life characters.

The central premise here is the following of one week in the filming of a tyre commercial. Greg Fuller has negotiated the dangerous waters of the ad business for some time, and he's convinced that the script he has come up with to sell his client's round chunks of black rubber will blow everyone away (not least as he has been setting up some prestigious Hollywood stars to appear in the ad). But (of course) things quickly go pear-shaped. The director is a volatile primadonna, the client is as much of an idiot as everyone who has hired Greg in the past, and the two stars, a much-loved TV couple, cordially detest each other. The recipe for disaster is in place, and, boy, does Matt Beaumont deliver. Ten years ago, readers turned to Tom Sharpe for the kind of bitter, sexually graphic humour that informs every paragraph here. But Beaumont is Tom Sharpe for the modern age: his cold-eyed, all-stops-out vision of the media world and its denizens is an absolute scream. And how many books can boast a talking foetus? --Barry Forshaw

Review

‘Beaumont…is a technical whiz at his craft…He succeeds. Humour, feelgood factor, mild suspense…it is one airport novel that is definitely designed to take off’ Guardian

‘An author who really stands out with a multi-voiced, short, sharp read…hilarious. He is very clever’ Bookseller

‘This is Jeffrey Archer with irony…you’ll be highly amused.’ Daily Mail

‘Toe-curlingly good…makes you laugh out loud’ Campaign

Praise for e
‘A brilliantly plotted comic novel about life in an advertising agency, narrated entirely through office emails. It gives me more sense that literature is alive and kicking than anything else I’ve read in these millennial 12 months.’ Humphrey Carpenter, Sunday Times Review of the Year

‘Lively, viciously funny and about as switched on as a novel can be’ Mirror

‘Hilarious’ Cosmopolitan

‘A genuinely enjoyable page-turner’ The Times

‘e is the most enjoyable, addictive read I’ve had since Bridget Jones’ Lisa Jewell

‘Here’s a book that recognises our true priorities: blame-shifting, arse-covering, personal enhancement, shagging – and, oh yes, the odd advert. Matt compresses into a few weeks a dazzling cascade of events, most of which have either happened at one agency or another or are otherwise completely believable. A finer observer of agency politics you’ll never meet.’ Andrew Cracknell, Campaign

'Depicts the Machiavellian scheming and summary sackings of the ad world in withering detail and with no shortage of dead-eye wit' The Times

'Groundbreaking…an internet-enabled Clarissa for the 21st century' Evening Standard

'Hysterical, sensationally funny' Arena

'Read it, wipe away your tears, then read it again' Company

'Fab debut…lock eyes with Matt Beaumont. Your career may depend on it' Kirkus

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Customer Reviews

Top Customer Reviews

Format: Paperback Verified Purchase
Brilliant book definitely recommend to other readers :-)
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I've read all of Matt Beaumont's previous stuff - his original novel 'e', and the followup 'e before christmas'. They were superb - novels written in the form of collected emails. THIS book, however, is apparently Matt's first attempt at a traditional novel, but in fact he retains a very similar structure, as it's all in first person, and changes viewpoint from character to character every few paragraphs - not much different than email really!
The story is, well, not all that relevant, but it's a good framework for Matt's characters to run around in, get into trouble, and generally get up each others' noses (when they're not stabbing each other in the back!).
He's lost none of that vicious wit that made his two previous books so funny - as before, I laughed so hard it got a little embarassing! The characters vary from very human and a little imperfect to cartoonishly drawn sinners with little to redeem them - an explosive mix. (in joke: just one character turns up briefly who was in the original 'e' but I think it's just a nod to those who've read it). Otherwise the characters are a completely new bunch.
BUY THIS BOOK - if you liked his previous stuff, but if you haven't read it - BUY IT ANYWAY!! you don't need to have read the previous novels as this story is completely new. I can't recommend it highly enough - it will cheer up the most depressing day!
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By A Customer on 27 Mar. 2003
Format: Paperback
Another insight into the world of advertising by Matt Beaumont. This book is funny, and, like 'e' i read it within a few days. Unfortunately, it is not as funny as 'e' or 'The e before christmas.' It seems as though some of the characters introduced in this book are reincarnations of characters the author has used before. This book is enjoyable but if you expect the same hilarity as the other books, you will probably be a little disappointed!
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Format: Paperback
From the author of e and e2, this book is written in the format of a continuing series of thoughts from people connected (even somewhat remotely) with the goings on at an ad agency, Fuller Scheidt (say it out loud quickly and you get the idea). The people are real and truly flawed human beings; and anyone who has worked in a professional environment will find at least one person in this book who will remind them of someone they know.

As such, the theme of the book is topical and amusing - a bit like 300-odd pages of a trashy Sunday paper all written from the perspective of each of the participants. Misunderstandings abound; cultural and professional differences get blown out of proportion; bitchy behaviour everywhere; and all in the context of a shoot for just one commercial for tyres. Who would have thought?

An amusing read, excellent for a rainy day when you feel like being entertained rather than enlightened.
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By A Customer on 9 July 2003
Format: Paperback
Outdated stereotypes wrapped in a bland plot. The witticisms and humour pointed to on the cover failed to materialise. The only originality displayed was in the format the book took but even this didn't seem to fit and I was left wondering at the end "maybe it was written this way for the sake of writing it this way."
It could be seen as a satirical swipe at the middle management, prima donna stars and control freak/ brown nosing producers but only if it had been written 10 years earlier and even then it wouldn't have stuck out.
This book is totally forgettable and I recommend you don't waste your time reading it. Avoid!
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Format: Paperback
i read E last year and thought it was very clever and witty. the author uses a similar technique here by writing in short segements all in different voices. It works very well, and is not at all confusing. The best ones are the star's very dim and over-enthusiastic assistant and the 'chef'. he writes about something we all think we know about but can never get enough of - fame - and it's an easy read, very entertaining, great for journeys. i'd recommend it to any of my friends who admit to liking big brother or pop idol, the kind of entertainment where you just want to chill out and enjoy yourself.
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Format: Paperback
Having thoroughly enjoyed “E”, the debut novel from Matt Beaumont and been quite amused by the horribly obvious cash-in follow-up that was “The E Before Christmas”, I was delighted to see a new novel from the author.

As much as anything, I’d been impressed by the way “E” and its companion were completely written in E-Mails, with date headers and everything. That originality, combined with the fact that it was also a pretty funny book, made Matt Beaumont one to watch. As much to see how he could possibly follow up something so unique.

As with his debut novel “e”, the story is set around life at an advertising agency. This time, though, rather than the setting being in the office, they’re at a film studio in Hounslow, in the middle of shooting an advertisement. In an effort to make it as good as they can and increase the agency’s profile, they’ve hired two of the biggest stars of American TV to play a couple. Unfortunately, in between signing to film the advert and coming to film it, they’ve had a rather nasty break up and things between them really aren’t going terribly well.

Things aren’t going so well for the agency boss, Greg Fuller, either. His wife is six months pregnant, his mistress is demanding more commitment from him and he’s having trouble in the office – trying to reverse a rash decision to sack a couple of staff so the agency doesn’t lose their biggest client just as a takeover bid is being prepared that would make Greg a very rich man.
Of course, the filming of the advert isn’t going to go smoothly, either. It’s not even started before it hits trouble, with one of the stars being arrested at Heathrow Airport. The other is making ridiculously overblown demands, costing a lot of money and even more in effort to resolve.
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