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Boo Hoo: A Dot Com Story Paperback – 6 Jun 2002
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"Such a dazzling version of the boo phenomenon that as readers turn the pages they will be rooting for the company to survive even though they know the story ends in disaster." (The Sunday Times)
"Boo Hoo is an engrossing account of how two childhood friends persuaded some of the world's savviest investors and fashion houses - including Bernard Arnault's LVMH and the Benetton family - to fund a sports and designer clothing company to the tune of $100m." (The Guardian)
"[his] tale captures the hype and excitement of developing what was seen by many as a ground-breaking company with state-of-the-art technology- Along the way, it tells of endless rounds of raising finance, glamorous parties, staff clashes and bitter sparring with the press." (BBC.co.uk)
"The game would be to bring boo.com to market, when it would soon be worth more than $1 billion and make its backers rich. Can all this have happened last year? It seems more like a tale from a different aeon, but the lessons it teaches are timeless." (The Spectator)
"Reading [this] has the fascination of watching a high-speed car crash replayed in slow motion. You know what's going to happen, you can see the confident glow on the drivers' faces, but can't warn them about the curve in the road that is coming to unstick them. Schadenfreude is irresistible. And yet everyone walks away unhurt." (The Independent)
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Top customer reviews
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Overall the book is written very well with a few grammatical errors here and there. I didn't expect the book to end so quickly but I suppose the boo story had ended and there was nothing left to tell.
I have recommended this to all my friends as a way not to start an internet company.
My next read is now the PayPal wars.
I couldn't even finish the book so asked a friend who had read it how they ended their tale. My end to this tale was that I used it with my fireplace.
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Most recent customer reviews
A scary tale of spot-the-gaffe. Many of the gaffes are obvious and jaw-dropping - the endless frittering of other people's money, etc.Read more
This book brought back a lot of memories of the 000's.Read more