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Boo Hoo: A Dot.Com Story from Concept to Catastrophe Kindle Edition
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Top customer reviews
This book takes you from the early days where the germ of an idea was taken around Europe to be funded by some of the biggest names in glabal fashion. Read how Boo worked at breakneck speed to build the impossible and then weep as you see it all fall apart.
The excesses for me were the hightlights. On being told that they had a security issue at their office, most people would have installed iron bars - not Boo. They hired in a team of ex Gurkhas to mind the business - excess indeed.
The book excellently shows the passions, greed and determination of the dot com world. If you want to know what it was all about then read this book.
I have never in my life read a book twice...Boo Hoo I shall read again. The outcome was easy to see, but amazingly so many trillion'aires could not even see it...what the hell are they doing in business? There's a moral to it all somewhere!! Enjoy Boo Hoo but be warned dont start reading it at 8.00pm one night...you may well lose a nights sleep...but enjoy anyway!
The content leaves less to be said. Totally one sided but fascinating to read in some detail how it all came together. It was like seeing how lottery winners spend their first year, dazed and thrilled with endless talk of the what will happen next once things calm down a little.
From a business point of view this must be read as a classic guide for how not run a business. It is incredulous to read about the high spending on business trips despite the rather paltry attempts to justify it. Patrik Hendelin his co-founder is beaten up and dragged through the nettles for letting the finances slip, but hang on, didn't Ernst let all the technology deadlines slip and everything else besides? Patrik didn't seem that bad, actually, given less overblown responses from investors i reckon he would kept his head and done OK. Kajsa was portrayed more balanced -but- reading through the lines you could see she was the colleague (and client) from hell when it came to disagreements.
But there was something else that came across again and again about Ernst. What is it? It is something to do with the occasional anecdotes he drops about the glow from the christmas lights seen from his office window, or how he felt like a fish in Boo's glassed walled conference room. It was this "literary" angle, the poetical expressions he employs. You see, this was him, this was the real Ernst. Most business books are clipped and efficient. This reads well but it could be about rock music.
Despite thousands of words of imagery suggesting we are on a roller coaster ride with exciting business stars, it's an illusion. At heart this guy is a poet not a business man. And that, as the man said, is why we went bust.
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Most recent customer reviews
A scary tale of spot-the-gaffe. Many of the gaffes are obvious and jaw-dropping - the endless frittering of other people's money, etc.Read more
This book brought back a lot of memories of the 000's.Read more
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