I have tried lots of gins and this is not only overrated but overpriced. Not enough flavor, too much alcohol taste, how it become so popular i do not know. Do yourself a favour and buy something else, like Tanquery No10.
It's such a fine line between gin preferences but Bombay Sapphire has the best of all worlds for me. Simply mixed or in cocktails I find it hard/impossible to beat for quality when it's on offer for £20 or even less.