"Bold is one of the most inspiring and insightful books on what it takes to build a pure and compelling global brand for todays generation, in this digitally disruptive age." (Angela Ahrendts, CEO Burberry)
"Fortune favours the brave. This book can show you the way." (Ronan Dunne, CEO, Telefonica O2 UK Ltd)
Helps you be bold, brave and put your money where your mouth is!
Free corresponding app, available on the App Store, helps you determine how your brand measures up against iconic brands