The Bluffer's Guide to Small Business (Bluffer's Guides) Paperback – 29 Apr 2005
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From ' The Mission Statement' to 'Market Research', and from 'The Business Plan' to 'Dealing with the Bank Manager' the Bluffer's Guide to Small Business contains all you need to know to make your mark in the marketplace.
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Now onto other facts about the book. The book tells you to basically bluff about everything to do with your business and make things up, which isn't a very good idea at all. It also talks about padding out business plans by adding more words to them and using a load of statistics to cover up the fact that you don't know what the hell you are doing and/or talking about.
The book is also shorter than I expected. It's more like a mini-guide rather than a full-blown guide on small business creation, which would have been better than this contrived marketed rubbish.
It really feels as if the author put as little thought into the book as possible, as the writing style comes off as apathetic and you have to really wade through it in order to get to the end of the text. Overall, it just seems like a cheap cash in on both the author's and publisher's part.
It would be great if the author were allowed to revise and update this book to take into account the Internet age !