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Blue Ocean Strategy: How To Create Uncontested Market Space And Make The Competition Irrelevant Hardcover – 17 Feb 2005

4.5 out of 5 stars 46 customer reviews

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Product details

  • Hardcover: 240 pages
  • Publisher: Harvard Business Review Press (17 Feb. 2005)
  • Language: English
  • ISBN-10: 1625274491
  • ISBN-13: 978-1591396192
  • ASIN: 1591396190
  • Product Dimensions: 23.9 x 15.5 x 2.5 cm
  • Average Customer Review: 4.5 out of 5 stars 46 customer reviews
  • Amazon Bestsellers Rank: 31,928 in Books (See Top 100 in Books)
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Product description


“This breakthrough book is essential for any strategist or entrepreneur who wants to move out of intensively competitive, shark-infested waters and into an opportunity- filled, open ocean.” — Business Insider

From the Publisher

Blue Ocean Strategy is the fastest selling title ever published by Harvard Business School Press, with a record-breaking 36 languages sold. Since being published, the book has hit several bestseller lists, including the Wall Street Journal and BusinessWeek, and was the #1 bestselling book for 2005 at 800-CEO-READ.

The book has resonated with executives at small and large companies, nonprofits, and government agencies, many of whom have changed their strategies after reading the book. They include Nintendo, Ford, Samsung, and The Government of Singapore.

  • NINTENDO - In an interview about the Nintendo Wii, Perrin Kaplan, vice president of marketing and corporate affairs for Nintendo of America, said "Inside Nintendo we call our strategy `Blue Ocean.' " - FORBES.COM, February 2007
  • FORD - "One major influence on [Ford's secret Piquette Project] is BLUE OCEAN STRATEGY... Copies have been circulating briskly among Ford offices these days." - Detroit Free Press, January 23, 2006
  • SAMSUNG - "Samsung Electronics has not only embraced, but has meticulously developed and applied to its product development this Value Innovation theory coauthored by Professors Kim and Mauborgne." - Korean Economic Daily

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on 27 September 2016
Format: Hardcover|Verified Purchase
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on 10 July 2017
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TOP 100 REVIEWERon 23 September 2005
Format: Hardcover
0Comment| 48 people found this helpful. Was this review helpful to you?YesNoReport abuse
TOP 500 REVIEWERon 23 May 2015
Format: Hardcover
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