Buy Used
£12.30
+ £0.00 UK delivery
Used: Very Good | Details
Sold by ThriftBooks-USA
Condition: Used: Very Good
Comment: All items ship from the USA.  Arrival time is usually 2-3 weeks. Ex-Library Book - will contain Library Markings. Book has appearance of light use with no easily noticeable wear. Spend Less. Read More. Your satisfaction is guaranteed.
Have one to sell?
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See all 4 images

Blue Ocean Strategy: How To Create Uncontested Market Space And Make The Competition Irrelevant Hardcover – 17 Feb 2005

4.5 out of 5 stars 46 customer reviews

See all formats and editions Hide other formats and editions
Amazon Price
New from Used from
Hardcover
"Please retry"
£22.36 £9.50

There is a newer edition of this item:

click to open popover


Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.

  • Apple
  • Android
  • Windows Phone

To get the free app, enter your mobile phone number.



Product details

  • Hardcover: 240 pages
  • Publisher: Harvard Business Review Press (17 Feb. 2005)
  • Language: English
  • ISBN-10: 1625274491
  • ISBN-13: 978-1591396192
  • ASIN: 1591396190
  • Product Dimensions: 23.9 x 15.5 x 2.5 cm
  • Average Customer Review: 4.5 out of 5 stars 46 customer reviews
  • Amazon Bestsellers Rank: 31,928 in Books (See Top 100 in Books)
  • Would you like to tell us about a lower price?
    If you are a seller for this product, would you like to suggest updates through seller support?

Product description

Review

“This breakthrough book is essential for any strategist or entrepreneur who wants to move out of intensively competitive, shark-infested waters and into an opportunity- filled, open ocean.” — Business Insider

From the Publisher

Blue Ocean Strategy is the fastest selling title ever published by Harvard Business School Press, with a record-breaking 36 languages sold. Since being published, the book has hit several bestseller lists, including the Wall Street Journal and BusinessWeek, and was the #1 bestselling book for 2005 at 800-CEO-READ.

The book has resonated with executives at small and large companies, nonprofits, and government agencies, many of whom have changed their strategies after reading the book. They include Nintendo, Ford, Samsung, and The Government of Singapore.

  • NINTENDO - In an interview about the Nintendo Wii, Perrin Kaplan, vice president of marketing and corporate affairs for Nintendo of America, said "Inside Nintendo we call our strategy `Blue Ocean.' " - FORBES.COM, February 2007
  • FORD - "One major influence on [Ford's secret Piquette Project] is BLUE OCEAN STRATEGY... Copies have been circulating briskly among Ford offices these days." - Detroit Free Press, January 23, 2006
  • SAMSUNG - "Samsung Electronics has not only embraced, but has meticulously developed and applied to its product development this Value Innovation theory coauthored by Professors Kim and Mauborgne." - Korean Economic Daily

See all Product description

Customer reviews

Top customer reviews

on 27 September 2016
Format: Hardcover|Verified Purchase
0Comment|Was this review helpful to you?YesNoReport abuse
on 10 July 2017
Format: Hardcover|Verified Purchase
0Comment|Was this review helpful to you?YesNoReport abuse
TOP 100 REVIEWERon 23 September 2005
Format: Hardcover
0Comment| 48 people found this helpful. Was this review helpful to you?YesNoReport abuse
TOP 500 REVIEWERon 23 May 2015
Format: Hardcover
0Comment|Was this review helpful to you?YesNoReport abuse

Would you like to see more reviews about this item?

Pages with related products. See and discover other items: business strategy

Where's My Stuff?

Delivery and Returns

Need Help?