Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant Hardcover – 20 Jan 2015
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"one of the bestselling business books of the century" -- Financial Times
"Blue Ocean Strategy is the most successful book on business master-planning in recent years." -- The Economist
"A great read for any leader looking to get a real edge in business and establish a real competitive advantage in the market." -- Qantas The Australian Way
“Blue Ocean Strategy is a must-read for any aspiring entrepreneur or business marketer…If you know someone
who is trying to start their own business and is still trying to figure out where to start, this book has the potential
to be an absolutely transformational gift for them!” – Inc.
Praise for Blue Ocean Strategy:
- A bestseller across 5 continents
- More than 3.6 million copies sold worldwide
- Translated into 44 languages
- A Wall Street Journal, BusinessWeek, and Fast Company bestseller
- Thinkers50 Strategy Award for Best Business Book of the decade
- The Fast Company Leadership Hall of Fame
- Winner of the Carl S. Sloane Award for Excellence in Management Consulting
About the Author
W. Chan Kim and Renée Mauborgne are Professors of Strategy at INSEAD and Codirectors of the INSEAD Blue Ocean Strategy Institute. They are the authors of Blue Ocean Strategy, which is recognized as one of the most iconic and impactful strategy books ever written. Blue Ocean Strategy has sold over 3.6 million copies, is being published in a record-breaking 44 languages, and is a bestseller across five continents. Kim and Mauborgne rank in the top 3 management gurus in the world in The Thinkers50 list and are the recipients of numerous academic and management awards around the world including the Nobels Colloquia Prize for Leadership on Business and Economic Thinking, the Carl S. Sloane Award by the Association of Management Consulting Firms, the Leadership Hall of Fame by Fast Company, and the Eldridge Haynes Prize by the Academy of International Business among others. Kim is an advisor to several countries and Mauborgne served as a member of President Barack Obama’s Board of Advisors on Historically Black Colleges and Universities for the President’s two terms.
Top customer reviews
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14 March 2017
Format: HardcoverVerified Purchase
Bought it for extra reading , didn't disappoint and is easy to read despite the content.
9 August 2017
Format: Kindle EditionVerified Purchase
Great book for those who want to think a little differently about growing their business. I was skeptical at first but found the advice in the book, useful and applicable to both my business and my clients
18 November 2016
Format: HardcoverVerified Purchase
Loved this book. It brought a new way of thinking to how my work and how I approach challenges. Includes a comprehensive set of frameworks with multiple examples on how to deploy them. What is important to note is that Blue Ocean Strategy isn't a strategy in itself, but more a set of methodologies from conception to implementation.
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Most recent customer reviews
Excellent book. I recommend it to anyone who is interested setting themselves apart from the rest of the competitors when it comes to competition and moving forward in the...Read more
What else can be said about the framework, the book, the authors and the exposition on those powerful tools that have not been said already!Read more
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