Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.

  • Apple
    Apple
  • Android
    Android
  • Windows Phone
    Windows Phone
  • Click here to download from Amazon appstore
    Android

To get the free app, enter your mobile phone number.

kcpAppSendButton

Buying Options

Kindle Price: £17.67

Save £2.33 (12%)

These promotions will be applied to this item:

Some promotions may be combined; others are not eligible to be combined with other offers. For details, please see the Terms & Conditions associated with these promotions.

Deliver to your Kindle or other device

Buy for others

Give as a gift or purchase for a group.Learn more

Buying and sending Kindle Books to others


Select quantity
Choose delivery method and buy Kindle Books
Recipients can read on any device

These Kindle Books can only be redeemed by recipients in your country. Redemption links and Kindle Books cannot be resold.

Quantity: 
This item has a maximum order quantity limit.

Deliver to your Kindle or other device

<Embed>
Kindle App Ad
Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant by [W. Chan Kim, Renée A. Mauborgne]
Audible Sample
Playing...
Loading...
Paused

Follow the Authors

Something went wrong. Please try your request again later.


Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant Kindle Edition

4.6 out of 5 stars 1,528 ratings

See all formats and editions Hide other formats and editions
Amazon Price
New from Used from
Kindle Edition
£17.67

Length: 300 pages Word Wise: Enabled Enhanced Typesetting: Enabled
Page Flip: Enabled Audible Narration:
Audible Narration
Switch back and forth between reading the Kindle book and listening to the Audible narration. Add narration for a reduced price of £6.99 after you buy the Kindle book.
Ready
Amazon Business : For business-exclusive pricing, quantity discounts and downloadable VAT invoices. Create a free account

Product description

Review

"one of the bestselling business books of the century" -- Financial Times

"Blue Ocean Strategy is the most successful book on business master-planning..." -- The Economist

"A great read for any leader looking to get a real edge in business and establish a real competitive advantage in the market." -- Qantas The Australian Way

Praise for Blue Ocean Strategy:

  • A bestseller across 5 continents
  • More than 3.6 million copies sold worldwide
  • Translated into 46 languages
  • A Wall Street Journal, BusinessWeek, and Fast Company bestseller
  • Thinkers50 Strategy Award for Best Business Book of the decade
  • The Fast Company Leadership Hall of Fame
  • Winner of the Carl S. Sloane Award for Excellence in Management Consulting

--This text refers to an alternate kindle_edition edition.

From the Publisher

Blue Ocean Strategy is the fastest selling title ever published by Harvard Business School Press, with a record-breaking 36 languages sold. Since being published, the book has hit several bestseller lists, including the Wall Street Journal and BusinessWeek, and was the #1 bestselling book for 2005 at 800-CEO-READ.

The book has resonated with executives at small and large companies, nonprofits, and government agencies, many of whom have changed their strategies after reading the book. They include Nintendo, Ford, Samsung, and The Government of Singapore.

  • NINTENDO - In an interview about the Nintendo Wii, Perrin Kaplan, vice president of marketing and corporate affairs for Nintendo of America, said "Inside Nintendo we call our strategy `Blue Ocean.' " - FORBES.COM, February 2007
  • FORD - "One major influence on [Ford's secret Piquette Project] is BLUE OCEAN STRATEGY... Copies have been circulating briskly among Ford offices these days." - Detroit Free Press, January 23, 2006
  • SAMSUNG - "Samsung Electronics has not only embraced, but has meticulously developed and applied to its product development this Value Innovation theory coauthored by Professors Kim and Mauborgne." - Korean Economic Daily
--This text refers to an alternate kindle_edition edition.

Product details

  • File Size : 7246 KB
  • Word Wise : Enabled
  • Print Length : 300 pages
  • ASIN : B00O4CRR7Y
  • Publisher : Harvard Business Review Press; Revised ed. Edition (20 Jan. 2014)
  • Enhanced Typesetting : Enabled
  • Text-to-Speech : Enabled
  • Language: : English
  • X-Ray : Enabled
  • Screen Reader : Supported
  • Customer reviews:
    4.6 out of 5 stars 1,528 ratings

Customer reviews

4.6 out of 5 stars
4.6 out of 5
1,528 global ratings
How are ratings calculated?

Top reviews from United Kingdom

Reviewed in the United Kingdom on 21 September 2020
Verified Purchase
Reviewed in the United Kingdom on 4 September 2008
Verified Purchase
6 people found this helpful
Comment Report abuse
Reviewed in the United Kingdom on 9 August 2017
Verified Purchase
2 people found this helpful
Comment Report abuse
Reviewed in the United Kingdom on 28 June 2012
Verified Purchase
2 people found this helpful
Comment Report abuse
Reviewed in the United Kingdom on 14 July 2011
Verified Purchase
2 people found this helpful
Comment Report abuse
Reviewed in the United Kingdom on 5 May 2020
Verified Purchase
Reviewed in the United Kingdom on 22 June 2009
Verified Purchase
6 people found this helpful
Comment Report abuse
Reviewed in the United Kingdom on 1 March 2016
Verified Purchase
One person found this helpful
Comment Report abuse
click to open popover