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Blockbusters: Why Big Hits – and Big Risks – are the Future of the Entertainment Business Paperback – 16 Jan 2014
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An accessible and entertaining book. (Jason Abbruzzese Financial Times)
A clear and well-written series of case studies in how various branches of the entertainment business - movies, pop music, TV shows, books, sport - rely on a 'blockbuster' strategy as a business model ... If I were an executive in any of the entertainment businesses, I'd regard this book as a must-read and consider its lessons very seriously. (Diane Coyle enlightenmenteconomist.com)
A compelling answer for those who wonder why Hollywood seems obsessed with superheroes and all hit songs sound alike. The formula works. . . [In Blockbusters,] Elberse delivers an accessible, convincing accounting for the ways in which contemporary entertainment is produced, marketed and consumed. (Kirkus Reviews)
Forceful . . . Elberse analyzes the realm of culture with a rigorous, numbers-driven approach. (The Boston Globe)
Blockbusters is Anita Elberse's fascinating and insightful examination of why the future of popular culture will revolve around ever bigger bets on entertainment products.See all Product description
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I reccomend it as one of the tools to expand the business mind.
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The narrator made the text even more interesting.