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Blockbusters: Why Big Hits - and Big Risks - are the Future of the Entertainment Business Paperback – 16 Jan 2014

4.1 out of 5 stars 9 customer reviews

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Product details

  • Paperback: 320 pages
  • Publisher: Faber & Faber; Main edition (16 Jan. 2014)
  • Language: English
  • ISBN-10: 0571309224
  • ISBN-13: 978-0571309221
  • Product Dimensions: 13.5 x 2.4 x 21.6 cm
  • Average Customer Review: 4.1 out of 5 stars  See all reviews (9 customer reviews)
  • Amazon Bestsellers Rank: 197,915 in Books (See Top 100 in Books)

Product Description

Review

An accessible and entertaining book. (Jason Abbruzzese Financial Times)

A clear and well-written series of case studies in how various branches of the entertainment business - movies, pop music, TV shows, books, sport - rely on a 'blockbuster' strategy as a business model ... If I were an executive in any of the entertainment businesses, I'd regard this book as a must-read and consider its lessons very seriously. (Diane Coyle enlightenmenteconomist.com)

A compelling answer for those who wonder why Hollywood seems obsessed with superheroes and all hit songs sound alike. The formula works. . . [In Blockbusters,] Elberse delivers an accessible, convincing accounting for the ways in which contemporary entertainment is produced, marketed and consumed. (Kirkus Reviews)

Forceful . . . Elberse analyzes the realm of culture with a rigorous, numbers-driven approach. (The Boston Globe)

Book Description

Blockbusters is Anita Elberse's fascinating and insightful examination of why the future of popular culture will revolve around ever bigger bets on entertainment products.

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Customer Reviews

4.1 out of 5 stars
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Top Customer Reviews

Format: Kindle Edition Verified Purchase
If you're the sort of person who sees only one movie a year, that movie is unlikely to be Dersu Uzala.

If you are a movie executive that piece of learning ought not to seem radical or new. It certainly isn't a function of the information revolution, and would have been as true when Derzu Uzala was released in 1976 as it is today. Yet it is the intellectual cornerstone of Anita Elberse's provocative new book "Blockbusters" which, while dismantling the New-Age canard of the Long Tail is otherwise far less overwhelming than the commentariat seems to believe.

The blockbuster hook is simple: if you are a global media conglomerate like Warner Brothers or Real Madrid, you are better betting the farm on a small number of "blockbuster" projects than diversifying your resources and "managing for margins" a portfolio of smaller projects. Elberse compares Warner, who did this, which NBC TV, who did not, and reaches her conclusion.

Her false premise is to suppose that, in plumping for yet another Harry Potter movie, Warner Brothers really is "risking big". As a matter of fact, it isn't. It is goosing its scale, but risking small: the five films on its annual slate will all be totally formulaic (those that are not remakes or sequels are in tried-and-true genres), will rely on well-established stars and directors, and will deploy immense production resources to deliver superficial fireworks without challenging norms or demanding any great commitment from viewers.

Warner targets precisely the sort of person who sees only one - or five - movies a year, because that's how many it makes.
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Excellent and very informative book showing why the entertainment business is such a big earner, but also so difficult to break into. Well researched and excellent examples and interviews. Would be great for anyone studying media and the entertainment industry.
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I found Blockbusters really interesting. Anita Elberse backs up her very strong recommendations with data and research. If you are involved with marketing launch strategies, you'll enjoy it. In many ways, the book is also about "content" strategies, but gets into more detail than much of the buzz on content marketing around right now. This is a unique book - in the sense that I haven't read any other book that tackles blockbuster strategies in this way. I'd strongly recommend it.
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I liked how much research went into this book and how many examples, which is always great when being presented with a new statergy or fact,
I reccomend it as one of the tools to expand the business mind.
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Having worked in the industry for 25 years, this an amateurish and really rather boring analysis of what makes a hit a hit.
This book is NOT a hit!
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