Blockbusters: Why Big Hits - and Big Risks - are the Future of the Entertainment Business Paperback – 16 Jan 2014
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An accessible and entertaining book. (Jason Abbruzzese Financial Times)
A clear and well-written series of case studies in how various branches of the entertainment business - movies, pop music, TV shows, books, sport - rely on a 'blockbuster' strategy as a business model ... If I were an executive in any of the entertainment businesses, I'd regard this book as a must-read and consider its lessons very seriously. (Diane Coyle enlightenmenteconomist.com)
A compelling answer for those who wonder why Hollywood seems obsessed with superheroes and all hit songs sound alike. The formula works. . . [In Blockbusters,] Elberse delivers an accessible, convincing accounting for the ways in which contemporary entertainment is produced, marketed and consumed. (Kirkus Reviews)
Forceful . . . Elberse analyzes the realm of culture with a rigorous, numbers-driven approach. (The Boston Globe)
Blockbusters is Anita Elberse's fascinating and insightful examination of why the future of popular culture will revolve around ever bigger bets on entertainment products.See all Product Description
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Top Customer Reviews
If you are a movie executive that piece of learning ought not to seem radical or new. It certainly isn't a function of the information revolution, and would have been as true when Derzu Uzala was released in 1976 as it is today. Yet it is the intellectual cornerstone of Anita Elberse's provocative new book "Blockbusters" which, while dismantling the New-Age canard of the Long Tail is otherwise far less overwhelming than the commentariat seems to believe.
The blockbuster hook is simple: if you are a global media conglomerate like Warner Brothers or Real Madrid, you are better betting the farm on a small number of "blockbuster" projects than diversifying your resources and "managing for margins" a portfolio of smaller projects. Elberse compares Warner, who did this, which NBC TV, who did not, and reaches her conclusion.
Her false premise is to suppose that, in plumping for yet another Harry Potter movie, Warner Brothers really is "risking big". As a matter of fact, it isn't. It is goosing its scale, but risking small: the five films on its annual slate will all be totally formulaic (those that are not remakes or sequels are in tried-and-true genres), will rely on well-established stars and directors, and will deploy immense production resources to deliver superficial fireworks without challenging norms or demanding any great commitment from viewers.
Warner targets precisely the sort of person who sees only one - or five - movies a year, because that's how many it makes.Read more ›
I reccomend it as one of the tools to expand the business mind.
This book is NOT a hit!
Most Recent Customer Reviews
Good industry guideline book as to why big money is being invested by studios to make a returnPublished 1 month ago by Derek James
Get to know this book in a media course in Kellogg business school. As a textbook for that course, it is really good. Covers everything needed to knew about this industry.Published 4 months ago by Si Chen
A fascinating analysis of the movie business.
The narrator made the text even more interesting.
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