Blink: The Power of Thinking Without Thinking Hardcover – Large Print, 11 Jan 2005
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: For Blink, Malcolm Gladwell, author of the bestselling The Tipping Point explores the extraordinarily perceptive and deceptive power of the sub-conscious mind. Gladwells major claim is that decisions made very quickly can be every bit as good as a decision made cautiously and deliberately. What we are actually doing is what Gladwell calls thin-slicing. When we leap to a decision or have a hunch our unconscious is sifting through the situation in front of us looking for a pattern, throwing out the irrelevant information and zeroing in on what really matters. Our unconscious mind is so good at this that it often delivers a better answer than more deliberate and protracted ways of thinking. Much of this is utterly mysterious but some of the most astonishing and useful examples of thin-slicing can be learned.
Gladwell hopes to convince us that our snap judgements and first impressions can be educated and controlled so instead of merely praising the mysterious process of instinct and intuition he is interested in those moments when our instincts betray us, the situations where our powers of rapid cognition can go awry, where we fail to read the signs. Most disturbing of all is the degree to which culturally determined preconceptions and prejudices control us. Without reducing matters to racism and sexism Gladwell shows us that there are facts about peoples appearancetheir size or shape or color or sexthat can trigger a very similar set of powerful associations which explains why utter mediocrities (such as U.S. President Warren Harding) can sometimes end up in positions of enormous responsibility; or why tall people earn substantially more than their shorter colleagues; or why car salesmen unconsciously charge prices according to race and gender.
Gladwells conversational prose style is concise, informative, accessible and entertaining. The stories, scientific findings and psychological tests are consistently surprising whether he is dealing with speed-dating, record promotions, police shoot-outs, the human face, or the reasons doctors get sued. --Larry Brown END --This text refers to an out of print or unavailable edition of this title.
Compelling (EVENING STANDARD )
Astonishing (DAILY MAIL )
Brilliant (OBSERVER )
For Blink, Malcolm Gladwell, author of the bestselling The Tipping Point explores the extraordinarily perceptive and deceptive power of the sub-conscious mind. Gladwell's major claim is that decisions made very quickly can be every bit as good as a decis (Gladwell hopes to convince us that our snap judgements and first impressions can be educated and controlled so instead of merely praising the mysterious process of instinct and intuition he is interested in those moments when our instincts betray us, the ) --This text refers to an out of print or unavailable edition of this title.
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on 29 September 2017
Format: Kindle EditionVerified Purchase
I've been meaning to read this for a while and once I finally started it, I couldn't put it down. Gladwell takes us through what's really behind first impressions and the extraordinary power of instinct as well as when it goes right...and wrong (and there are some brilliant examples throughout to illustrate). Blink is an absolutely fascinating read.
on 20 August 2017
Format: Kindle EditionVerified Purchase
Often we can be our own worst enemies when it comes to even the basics such as knowing what we want or describing what we see. The very act of doing so changes our perspective and perception. A real eye opener.
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Most recent customer reviews
I was recommended this book as I have an interest in the decision making content. The whole book is great though.
Gladwell does it again. Excellent book, could not recommend more.
Fascinating insight into how people's decisions and impressions are guided by their unconscious mind even when they think they are being rational, and the potentially dire...Read more
I started blinking quite early in the book, which made it hard to read. If you spend 50% of the time with your eyes closed, you miss 50% of the words.Read more
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