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Blink: The Power of Thinking Without Thinking Paperback – 23 Feb. 2006
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'Mesmerizing' Time
An art expert instantly spots a fake. A cop decides whether to shoot. A psychologist accurately predicts a couple's future in minutes. This book is about those moments when we 'know' something without knowing why. It shows that honing your instincts could change the way you think about thinking forever.
'Trust my snap judgement, buy this book: you'll be delighted' David Brooks, The New York Times
'Fiendishly clever' Evening Standard
'Provocative, fascinating, radical' Fergal Byrne, Financial Times
- Print length304 pages
- LanguageEnglish
- PublisherPenguin
- Publication date23 Feb. 2006
- Dimensions19.7 x 12.9 x 1.84 cm
- ISBN-109780141014593
- ISBN-13978-0141014593
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Also by Malcolm Gladwell
Talking to Strangers
The routine traffic stop that ends in tragedy. The spy who spends years undetected at the highest levels of the Pentagon. The false conviction of Amanda Knox. Why do we so often get other people wrong? Why is it so hard to detect a lie, read a face or judge a stranger's motives?
Through a series of encounters and misunderstandings Malcolm Gladwell takes us on an intellectual adventure into the darker side of human nature.
Also by Malcolm Gladwell
Outliers
Why do some people achieve so much more than others? Can they lie so far out of the ordinary?
From rock stars to professional athletes, software billionaires to scientific geniuses, the story of success is far more surprising than we could ever have imagined. Malcolm Gladwell reveals that it's as much about where we're from and what we do, as who we are - and that no one, not even a genius, ever makes it alone.
Also by Malcolm Gladwell
What the Dog Saw
Are smart people overrated? What can pit bulls teach us about crime? How do we hire when we can't tell who's right for the job? Gladwell explores the minor geniuses, the underdogs and the overlooked, and reveals how everyone and everything contains an intriguing story.
What the Dog Saw is Gladwell at his very best - asking questions and seeking answers in his inimitable style.
Also by Malcolm Gladwell
David and Goliath
Why do underdogs succeed so much more than we expect? How do the weak outsmart the strong?
From the conflicts in Northern Ireland, through the tactics of civil rights leaders and the problem of privilege, Gladwell demonstrates how we misunderstand the true meaning of advantage and disadvantage. When does a traumatic childhood work in someone's favour? How can a disability leave someone better off? And do you really want your child to go to the best school he or she can get into?
Talking to Strangers
Outliers
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David and Goliath
Product description
Review
Compelling, fiendishly clever ― Evening Standard
Superb . . . this wonderful book should be compulsory reading ― New Statesman
Provocative, fascinating, radical ― Financial Times
Pacey and beguiling ― Independent
Blink might just change your life ― Esquire
Astonishing ... Blink really does make you rethink the way you think ― Daily Mail
Blink might just change your life ― Esquire
About the Author
Product details
- ASIN : 0141014598
- Publisher : Penguin; 1st edition (23 Feb. 2006)
- Language : English
- Paperback : 304 pages
- ISBN-10 : 9780141014593
- ISBN-13 : 978-0141014593
- Dimensions : 19.7 x 12.9 x 1.84 cm
- Best Sellers Rank: 6,187 in Books (See Top 100 in Books)
- Customer reviews:
About the author

Malcolm Gladwell has been a staff writer at The New Yorker since 1996. He is the author of The Tipping Point, Blink, Outliers, and What the Dog Saw. Prior to joining The New Yorker, he was a reporter at the Washington Post. Gladwell was born in England and grew up in rural Ontario. He now lives in New York.
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Essentially the book explores the decision making processes we use, and how we are able to somehow determine the right option at a subconcious/gut level. Examples are given througout, and these really help underline the point being made.
There is something interesting at play too - the author also wrote The Tipping Point. Within the book is a chapter around (not dedicated to though) a singer. I couldn't help feel tha there was a tongue-in-cheek attempt at gathering tipping point momentum for the singer, based on explanations of record companies gut-reactions to his signing etc.
That aside, its worth it at this price, and being a fan of great typography, the Penguin Classics are a great example of how to sell and present a book. Concentrate on the readability and price!
Well worth a few days of your time.
I think the most striking example he uses is the first one in the book. The statue which science said was genuinely old but many expects saw it and immediately knew it to be a fake and were eventually proved right. How did they know? The author analyses many such startling examples including fire men who got their men out of a burning building just before the floor collapsed even though there was nothing that was telling them consciously that things were dangerous.
If you read many books like this you do start to recognise these incidents in use to demonstrate many aspects of the functioning of the human brain. I found the example of the maverick who outwitted large forces in war games by thinking laterally and well outside the box of particular interest - even though I find war abhorrent - as the same principles can be applied to management. Following tried and tested procedures isn't always the best way to deal with unusual situations.
This is a popular science book but it has plenty of notes on the text and an index and it is written in an easy and accessible style. If you want an academic version of the same subject then I recommend Thinking, Fast and Slow
I'm 80% through it on my Kindle and have been for over a week now. I just want it to reach a conclusion, or make the point it sets out to do. Although, I think it made that point in the first chapter and now I feel like I'm just reading anecdote after anecdote to back up that point.
I really wanted to love this book. I use my gut to make the majority of my decisions at home and at work. I'm not a data driven person at all and when someone recommended this book to me saying it was amazing and would help me make sense of my decision making process I couldn't wait to get started. Now I just want it to end. I need to finish it so that I can rest happily that I didn't miss anything, but my gut instinct tells me that I won't.
It gets off to a good start but never seems to quite deliver on it's promise and doesn't seem to progress or build particularly. Maybe there's some huge revelation waiting for in the last few pages. We'll have to wait and see. This is not a pleasant read though. When I read books like this I like to feel like I'm learning something, that isn't the case so far and if it is saving something for the end, that's just a little bit late in the day for me.
I do understand some of the criticism leveled at this book though: it seems to switch between telling you that leveraging your intuition MORE is going to leave you better off, then progresses onto examples where doing exactly that is worse! As a researcher with some knowledge of half or more of these concepts already, I do think Gladwell could have done a far better job of bringing together the points he was making and offering some practical, grounded advice. Even if that was, as it would have likely been, a middle-ground approach - where intuitive and rational thinking need to be balanced and weighted differently depending on the context - it would have been nice to at least have some part of this work that brought it all together.
Despite these criticisms, i'd still recommend this to friends or family as it's a short read which offers interesting stories and grounding in academic literature.









