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Blink Hardcover – 2005
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: For Blink, Malcolm Gladwell, author of the bestselling The Tipping Point explores the extraordinarily perceptive and deceptive power of the sub-conscious mind. Gladwells major claim is that decisions made very quickly can be every bit as good as a decision made cautiously and deliberately. What we are actually doing is what Gladwell calls thin-slicing. When we leap to a decision or have a hunch our unconscious is sifting through the situation in front of us looking for a pattern, throwing out the irrelevant information and zeroing in on what really matters. Our unconscious mind is so good at this that it often delivers a better answer than more deliberate and protracted ways of thinking. Much of this is utterly mysterious but some of the most astonishing and useful examples of thin-slicing can be learned.
Gladwell hopes to convince us that our snap judgements and first impressions can be educated and controlled so instead of merely praising the mysterious process of instinct and intuition he is interested in those moments when our instincts betray us, the situations where our powers of rapid cognition can go awry, where we fail to read the signs. Most disturbing of all is the degree to which culturally determined preconceptions and prejudices control us. Without reducing matters to racism and sexism Gladwell shows us that there are facts about peoples appearancetheir size or shape or color or sexthat can trigger a very similar set of powerful associations which explains why utter mediocrities (such as U.S. President Warren Harding) can sometimes end up in positions of enormous responsibility; or why tall people earn substantially more than their shorter colleagues; or why car salesmen unconsciously charge prices according to race and gender.
Gladwells conversational prose style is concise, informative, accessible and entertaining. The stories, scientific findings and psychological tests are consistently surprising whether he is dealing with speed-dating, record promotions, police shoot-outs, the human face, or the reasons doctors get sued. --Larry Brown END --This text refers to an out of print or unavailable edition of this title.
Trust my snap judgement, buy this book: you'll be delighted (The New York Times)
Blink might just change your life (Esquire)
Brilliant ... the implications for business, let alone love, are vast (Observer) --This text refers to an out of print or unavailable edition of this title.
Top customer reviews
I'm 80% through it on my Kindle and have been for over a week now. I just want it to reach a conclusion, or make the point it sets out to do. Although, I think it made that point in the first chapter and now I feel like I'm just reading anecdote after anecdote to back up that point.
I really wanted to love this book. I use my gut to make the majority of my decisions at home and at work. I'm not a data driven person at all and when someone recommended this book to me saying it was amazing and would help me make sense of my decision making process I couldn't wait to get started. Now I just want it to end. I need to finish it so that I can rest happily that I didn't miss anything, but my gut instinct tells me that I won't.
It gets off to a good start but never seems to quite deliver on it's promise and doesn't seem to progress or build particularly. Maybe there's some huge revelation waiting for in the last few pages. We'll have to wait and see. This is not a pleasant read though. When I read books like this I like to feel like I'm learning something, that isn't the case so far and if it is saving something for the end, that's just a little bit late in the day for me.