Top positive review
A business book packed with pragmatic advice
13 July 2017
Having read a lot of business books, I particularly enjoy reading books that get straight to the point to give you their value, rather than losing the advice in 10-20 pages of waffle. John's writing style is very conversational and direct, making this book very easy to read. You'll quickly get lots of value from reading the book that might take you 3-4 other books to give you the same value.
John's focus is very much on an "ambitious lifestyle business" - creating a business that meets your needs, as well as allowing you to have a life, be a parent, be a husband, and have fun along the way.
As a seasoned business owner, and having had the same mentor or two as John over the past few years, it's refreshing to get John's perspective on what he's learnt over his last 20 years of business. I picked out quite a few nuggets of value from the book (as you'll see by the tabs in the photo)... including a shift in perspective about having a very simple 1 week breakdown of what needs to happen, to doing a marketing debrief after a big campaign to pick out your lessons. I particularly liked the story of the farmer selling eggs for £240 a year... (you'll read it about half-way through the book).
It's refreshing to have whole sections focussed on health, family and rest... in a business book, that's exceptionally unusual. Unlike other business authors who focus on hustle, John's style is very much about doing the 20% that gets 80% of the results, and do something revolutionary and actually SEE your wife and kids.
If you're someone who struggles to read many business books, but you want to read something that inspires you and teaches you a few things, then this is your book. It's a really easy read, packs plenty of interesting stories and value. And it's real. A real everyday person. Something that I know John is very proud to call himself.
Thanks John, really enjoyed reading your book!