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Beyond the Usability Lab: Conducting Large-scale Online User Experience Studies by [Albert, William, Tullis, Thomas, Tedesco, Donna]
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Beyond the Usability Lab: Conducting Large-scale Online User Experience Studies Kindle Edition

5.0 out of 5 stars 1 customer review

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Review

"If you need to reach a large audience using online tools, this book will guide you, inform you, and help you with practical tips from a team that has a wealth of practical and academic experience. They explain how to plan, organise, conduct, analyse, and present your study, and they aren’t afraid to tackle tricky topics like dealing with possibly fraudulent participants. Highly recommended."--Caroline Jarrett, Effortmark, Ltd, author of Forms that Work

"Beyond the Usability Lab will become the gold standard for how to conduct online usability studies.  Albert, Tedesco and Tullis masterfully combine strategic design related issues with tactical and practical step-by-step instructions on how to implement an online usability study."--Jim Berling, Managing Director, Burke Institute

"Beyond the Usability Lab is intended to help you move your usability testing out of the lab environment and into the online world as a cost-effective way to reach more participants. Albert and colleagues write from their own experience conducting online studies and describe situations when online studies are most and least effective, employing real-world examples with abundant black-and-white screen shots and other graphics. A quest to share knowledge seems to be a driving force behind the book, and I am particularly impressed with how often the authors recommend other, potentially rival texts as references for additional information…. Beyond the Usability Lab also has a companion Web site, www.beyondtheusabilitylab.com, to which you’re often referred for support material. Though simple in design, the site is a helpful auxiliary source."--Devor Barton, Technical Communication, Vol 58, Number 1, February 2011

"The book is well-structured for the practitioner…. It is a real pleasure to encounter a book that not only takes the reader  on a journey through the rich possibilities of technique, but does so in a a manner that is clear, readable, and accessible. I was particularly pleased with the simple explanations of statistical techniques, which are so often presented as incomprehensible…. Whether you’ve conducted remote studies in the past and want to extend your capability and knowledge, or if you are a complete newcomer, this excellent book is a necessary companion on your journey from the lab into the outside world. You will refer to it often, and it will alert you to opportunities and dangers. What more could you ask of a book?"--as reviewed in User Experience

About the Author

Bill Albert is Director of the Design and Usability Center at Bentley University. Prior to joining Bentley, Bill was Director of User Experience at Fidelity Investments, Senior User Interface Researcher at Lycos, and Post-Doctoral Research Scientist at Nissan Cambridge Basic Research. Bill is an Adjunct Professor in Human Factors in Information Design at Bentley University and a frequent instructor at the International Usability Professional's Association Annual Conference. Bill has published and presented his research at more than thirty national and international conferences. He is coauthor (with Tom Tullis) of Measuring the User Experience and Beyond the Usability Lab. He is on the editorial board for the Journal of Usability Studies.

Product details

  • Format: Kindle Edition
  • File Size: 5152 KB
  • Print Length: 330 pages
  • Page Numbers Source ISBN: 0123748925
  • Publisher: Morgan Kaufmann; 1 edition (21 Dec. 2009)
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • ASIN: B003M5HTOK
  • Text-to-Speech: Enabled
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  • Enhanced Typesetting: Not Enabled
  • Average Customer Review: 5.0 out of 5 stars 1 customer review
  • Amazon Bestsellers Rank: #1,523,866 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Format: Paperback
If you are a user experience practitioner, then you will already understand the crucial importance of getting user feedback on your work by conducting lots of usability tests.

What should you do when you need to reach large numbers of users in a short time, or if your users are geographically remote from you? Turn to this book, that's what.

When you need to reach a large audience using online tools, Bill Albert, Tom Tullis and Donna Tedesco will guide you, inform you, and help you. The book is full of practical tips: this team that has a wealth of experience, both in actual business contexts and in academia.

They explain how to plan, organise, conduct, analyse, and present your study, and they aren't afraid to tackle tricky topics like dealing with possibly fraudulent participants. Highly recommended
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Most Helpful Customer Reviews on Amazon.com (beta)

Amazon.com: 5.0 out of 5 stars 4 reviews
6 of 7 people found the following review helpful
5.0 out of 5 stars Exactly what you need to run online studies 25 Mar. 2010
By Susan Fowler - Published on Amazon.com
Format: Paperback
I needed this book three years ago when I was designing remote unmoderated usability studies and analyzing the results. I figured it all out eventually, but now, after reading "Beyond the Usability Lab," I see where I could have done much better. Alas, there are no time machines....

"Beyond the Usability Lab" takes you through the entire lifecycle of an online study, from "do we need this?" and "what tools are out there?" to "how do I design this study?" and "oh no, what DO these thousands of datapoints mean?"

Also, although online studies are very valuable, the statistics can scare you off if you don't have that nifty experimental psych background. (Many of us don't.) "Beyond the Usability Lab," however, explains the math in clear, everyday language and even provides sample formulas and analyses.

If you're doing, or considering doing, remote testing, I strongly recommend that you get this book. It's a real keeper.
2 of 2 people found the following review helpful
5.0 out of 5 stars A MUST for UX Professionals 2 Feb. 2011
By Alfonso de la Nuez - Published on Amazon.com
Format: Paperback
Large-scale usability testing is not new, but it's definitely become bigger and more important now than ever before. The reasons why it's becoming such a popular research method are many and are relatively clear: Cost-effectiveness, statistical significance, geographic coverage, etc. There are powerful tools being used by leading UX teams from top global brands using this method. However, still today many UX Pros are used to testing mostly in the Lab environment and in many cases are either intimidated by statistics or simply don't feel comfortable outside of the Lab or if they don't see the participant's face. In my humble opinion, this must change for the good of the UX industry.

Beyond the Usability Lab is both simple and amazing. What the authors have done is prove how powerful online usability studies truly are. It's an eye-opener for an industry (UX) in need for more accountability and credibility. UX Pros must back up their findings and conclusions with both qualitative and quantitative data, not just rely on what 5 users have to say about an interface.

Don't get me wrong: I think testing in the Lab is GREAT and I'm 100% sure that the authors think the same. But today's highly competitive marketplace requires UX Pros to go BEYOND THE LAB and have a versatile usability toolkit to truly understand and measure UX.

I've got to thank the authors (highly experienced UX Pros themselves) for their vision and the effort to push this research method. Much like it was with tools for Web analytics, online surveys or even Lab studies back in the 1990s (first rejected and then slowly being adopted by everyone), I'm quite certain that large-scale Online Usability Studies will become mainstream pretty soon.
1 of 1 people found the following review helpful
5.0 out of 5 stars The current Bible of remote usability research 4 May 2011
By Vlad Golovach - Published on Amazon.com
Format: Kindle Edition Verified Purchase
If you need to perform some remote usability, buy this book. The density of useful, ready to practice, information is amazing considering the volume.
2 of 3 people found the following review helpful
5.0 out of 5 stars Wonderful book 3 May 2010
By Robert M. Hoehn - Published on Amazon.com
Format: Paperback
This has been a valuable book in our ongoing usability research. We have a copy on every employee's desk.
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