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Beyond Powerful Radio: A Communicator's Guide to the Internet Age_News, Talk, Information & Personality for Broadcasting, Podcasting, Internet, Radio Paperback – 6 May 2011

4.5 out of 5 stars 4 customer reviews

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Product details

  • Paperback: 536 pages
  • Publisher: Focal Press; 2 edition (6 May 2011)
  • Language: English
  • ISBN-10: 0240522249
  • ISBN-13: 978-0240522241
  • Product Dimensions: 15.2 x 2.8 x 22.9 cm
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (4 customer reviews)
  • Amazon Bestsellers Rank: 542,310 in Books (See Top 100 in Books)
  • See Complete Table of Contents

Product Description


"I want to take a moment to thank you for providing the perfect text, for my debut Seminar in Broadcasting class. The chapters and study guides were invaluable, and the students seemed to really like the combination of traditional teaching/interaction and in-studio 'labs' where they put the ideas from the chapters - about formatics, news, commercials, generator/reactor host teams, etc. - into practice. Although I also assigned a second text, Beyond Powerful Radio became the class bible. Much appreciated." --Rich Appel, Adjunct Professor, Seton Hall University and Felician College; Contributing Writer, Billboard

"If you have the desire for the work, this account will give the methods and professional standards that help succeed, wherever you are in your broadcast career, whatever your skills level, whether you broadcasting online or on air. This book will help you to develop strong personalities, create exciting internet content, write & present compelling news, become a powerful storyteller, build original programming, strengthen your interviews, show prep and air check effectively, work in multiple platforms, cover news emergencies, and much more. You will find there a Quick Start guide, the handy reminders, the proven principles of powerful radio, which are the core of the author's work. Valerie Geller is internationally acclaimed broadcast consultant and talent coach, she works with top stations and individuals."--NeoPopRealism Journal

"Valerie Geller has just saved me hours of time, maybe even days. People who are interested in launching a career in talk radio frequently approach me for advice and insight. This is flattering and I'm always honored and happy to help.From now on I can share a few keen insights and conclude with, "and before you do anything else, get a copy of Beyond Powerful Radio by Valerie Geller." Done and done! It's tempting to call Beyond Powerful Radio the bible of personality radio, but that's not quite accurate. It's more like The Boy Scout Handbook of personality radio, a practical guide with specific techniques for creating effective radio and managing a personality-driven radio station. While Beyond covers the waterfront, from hiring to voice technique to air checking to emergency broadcasting to promotion to sales to websites to research, the book is at its best when it's focused on Geller's real passion: Helping personalities create emotionally resonant spoken-word radio. At the core of the veteran consultant's philosophy is the importance of storytelling and her three cornerstone tenets: "Tell the Truth, Make it Matter and Never be Boring."--Radio-Info.com

"Based on the successful books, 'Creating Powerful Radio' and "The Powerful Radio Workbook," this combined edition provides even more methods for preparing and delivering powerful radio content. Valerie Geller explains the techniques of producing and presenting information, storytelling, news,talk and personality radio. New material is provided on: show prep, interview techniques, news, integrating radio and television, promotion and airchecking techniques."--Radiomagonline.com

About the Author

International broadcast consultant Valerie Geller is president of Geller Media International. An in demand speaker, Geller presents Creating Powerful Radio and TV/ Digital Media seminars/ workshops. She also coaches individual talent - on-air personalities and producers and works with newsrooms throughout the world. As a trainer/consultant, Geller, the former program director of WABC radio in New York, has worked with more than 500 stations in 35 countries. Her clients include the BBC in the UK, The ABC in Australia, CBS and NPR in the USA. Beyond Powerful Radio is her fourth book.

Customer Reviews

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Top Customer Reviews

Format: Paperback Verified Purchase
Valerie just gets radio and her book both teaches and inspires.

I'm a radio professional for 25+ years and most of that at national broadcasting level.

The book really gets into the core of what has made radio a success for decades ... communicating with people, how to make a powerful connection with each listener, and how to keep them hooked to your every word. Now that music is so ubiquitous the presenter/announcer role is more important than it ever was. If you want to succeed you need to be the type of radio personality who is an addictive "must-listen". This book will give you the tools to be that person.

To get this kind of training from a person with this level of experience would cost you thousands. The price of the book is paltry in comparison! I recommend this to everyone ... not just people in radio but anyone mass communicating using radio, television or dare I say, the internet!
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Format: Paperback
Valerie Geller is one of the few radio consultants who the whole industry seems to admire. Her work is both informative and entertaining, so no matter which department of a radio station you work in (programming, sales, marketing, production) you'll find Beyond Powerful Radio insightful and engaging.

But as you can see from it's title, this book isn't just about radio. It's about effective communication and story-telling. So, whether you're a radio DJ, an internet marketer looking for tips on presenting better, or a business person who has to make presentations to investors/the board, then this book will help you with all of that... and more.

Geller's style isn't to preach. She's much more about encouragement. Encouraging you to achieve more, to do it better and to do it without even noticing it.

Effective communication comes from within and this book will help you accomplish that. In fact, just think about the title for a moment... Beyond Powerful Radio. Doesn't that tell you that isn't just some book about radio? :)
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Format: Paperback
"Beyond Powerful Radio - A Communicator's Guide to the Internet Age' truly isTHE guide to communicating powerfully in the digital world. If your goal is to grow your audience through broadcasting, or podcasting, or if you just want to learn proven techniques used by successful communicators and broadcasters throughout the world - to help you become a more powerful communicator, you'll want to read this book! In "Beyond Powerful Radio" Geller shares methods that are in practice around the world. This is her fourth book. This new book is the BEST of the four with much new material. It's written in an easy to read, conversational style that makes it fun and it;s easy to learn about these techniques. While this book is NOT "Podcasting for Dummies" (and that book exists!) if you podcast and need to learn what the pros know - how to develop content and NEVER BE BORING this book will serve as your guide to learning techniques to help you get, keep and grow your audience no matter the medium. I recommend it highly. If you are serious about wanting a career as a commumicator - Get this book!
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Format: Paperback Verified Purchase
V good, but the original was the best.
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Most Helpful Customer Reviews on Amazon.com (beta)

Amazon.com: HASH(0x9a322990) out of 5 stars 34 reviews
12 of 13 people found the following review helpful
HASH(0x9b29f738) out of 5 stars Very helpful to this aspiring podcaster 3 Oct. 2011
By Jerry Saperstein - Published on Amazon.com
Format: Paperback Vine Customer Review of Free Product ( What's this? )
What drew my attention to this title was its promise of offering expert help in regard to podcasting and internet radio.

Well, it does and it doesn't. The book is very clearly oriented to commercial radio and talk radio in particular.

But the elements of creating a successful podcast or internet radio (or, increasingly, video) show are common and Ms. Geller covers these elements in copious, almost suffocating detail. In short, "Beyond Powerful Radio" live up to its hype. Geller draws on her own experiences and those of dozens of other broadcasters. The book is fun to read just because it provides insight into the broadcast radio business.

Many of the sections will be superfluous to many, if not most, internet broadcasters. But some of the sections are precious, such as those on developing your voice, show prep and, particularly, promotion and marketing. The internet is a blessing in that it gives anyone the opportunity to broadcast their message - but you still have to develop an audience that knows you exist and will listen to your message. The book is very short on internet specific techniques for audience building, but you can still learn from the examples Geller provides of how broadcast stations do it.

The book has so many contributors and attributions that it sometimes feels disjointed, but the overall effect, in a way, is like attending a breakout session at a seminar and hearing ideas offered at a fast pace.

As noted, my interest was attracted because I thought this might be helpful in creating a podcast series I am planning.

My interest has paid off here: this is an excellent book for the novice broadcaster, over the air or on the internet.

2 of 2 people found the following review helpful
HASH(0x9b29e1f8) out of 5 stars Highly Recommended for Podcasters 29 July 2013
By J. Robideau - Published on Amazon.com
Format: Kindle Edition Verified Purchase
As a podcaster, I picked up this book hoping to glean some advice that would help me behind the microphone and I ended up with far more than I even expected. This book contains a boatload of practical advice for connecting to your listeners and becoming a better host.

Yes, this book is geared toward terrestrial radio talent and certain sections like "formatics" may be less applicable to podcasters. This, however, is not the majority of the information. The core advice in this book can be applied by anyone from teachers and public speakers to podcasters and radio hosts.

My only quibble is with the price. While it may be much cheaper than attending a seminar by the author, purchasing an e-book for >$31 was a big leap of faith. I think that this is the most expensive kindle book that I have ever purchased. In the end, I'm glad that I did and wholeheartedly recommend it to others.
3 of 4 people found the following review helpful
HASH(0x9a82d1ec) out of 5 stars Invaluable Resource 20 July 2011
By SevereWX - Published on Amazon.com
Format: Paperback Vine Customer Review of Free Product ( What's this? )
Beyond Powerful Radio, Second Edition is a must-have book, whether you are interested in getting into broadcast type work, or are a seasoned veteran of the radio world. Valerie Geller fills this book with her expertise, helpful hints, common sense advice, and a plethora of things to make you take pause and see things from an enlightened new perspective. Everyone in the broadcast industry should study this book, whether you be an on-air talent, a program director, station manager, or the part-time janitor, there truly is some helpful advice in these pages that can help you better your career, or give you an advantage in getting your career off to a good start.
4 of 6 people found the following review helpful
HASH(0x9b29e5d0) out of 5 stars Great book to help us with all of communications pipelines. 9 Jun. 2011
By Rita F. Rich - Published on Amazon.com
Format: Paperback
If you talk for a living, or talking is a big part of earning your living, then you need to read Beyond Powerful Radio, by Valerie Geller. Don't just read it because I'm a contributor to the chapters about radio in times of crisis. Read it because despite of the fact that I know a lot about the radio broadcasting industry I'm still finding myself learning more with each chapter that I read from Valerie's book. It's written like a conversation that you wish you could have at cocktail parties and around a dinner table, and especially, in a classroom.

Beyond Powerful Radio includes give and take, and differing points of view and advice. It's all meant to bring out the best conversations from those of us who talk for a living--or communicate to make a buck And, it's meant to get us to communicate in a way that is attractive not only to the masses, but to our friends and co-workers. Valerie's book truly goes beyond Powerful Radio -- a place we all need to reach as our world creates, and uses different pipelines to transmit and receive messages. It's meant to help the managers of communications companies relate to their creative teams-you'll find the chapters on reviewing your on-air staff's work very useful. And, if you are air-staff, you'll find material that will help you relate to the business side of where you work.

The book updates Valerie's previous editions, and does move the reader to think about communications beyond what they think they know. It's not a quick how-to-compendium. It's a great study of working, re-working, improving, criticizing, and re-shaping what you've got, think you know, into something more. This book is NOT for the hurry-up and get it done tomorrow types. It is for those who are serious about thinking about communications. I recommend you buy a few copies hand it out to friends, and discuss it amongst yourselves. If you teach online courses, community or advanced degree classes, in any field associated with communications-ask Focal Press for the Instructor Manuel. Yes, there is one. You'll thank me later.

Rita Rich

June 9, 2011
2 of 3 people found the following review helpful
HASH(0x9a82d534) out of 5 stars Doesn't meet the title's promise of Radio in the Internet Age 13 July 2011
By BumbleB - Published on Amazon.com
Format: Paperback Vine Customer Review of Free Product ( What's this? )
This is a comprehensive, big guide to creating a great radio program from the talent, the voice, the production and managing the crew. I learned alot of what it really takes to create an interesting radio show and how to make different personalities work together to produce something noteworthy.

However, I was hoping for more about creating a podcast that is up a level from the average podcast. Instead, the information was more general Internet than podcasting or online broadcasting specific. While I learned from some similarities to radio, I hope the next edition (or a separate book) will address podcasting and online audio production more specifically.

Update:: I would have given this book a 4-star rating because there is comprehensive information on creating a radio show. But I have to give it a 3-star rating because it weighs heavily into radio and glosses over basics for internet radio and podcasting.
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