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Beyond the Obvious : How Killer Questions Lead to Breakthrough Innovation Hardcover – 15 Mar 2012

5.0 out of 5 stars 2 customer reviews

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Product details

  • Hardcover: 258 pages
  • Publisher: HYPERION (15 Mar. 2012)
  • Language: English
  • ISBN-10: 1401324460
  • ISBN-13: 978-1401324469
  • Product Dimensions: 16.5 x 2.5 x 24.1 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Bestsellers Rank: 797,619 in Books (See Top 100 in Books)

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Format: Hardcover
You can be as creative as Pablo Picasso or as innovative as Steve Jobs - or close - no matter who you are. Just follow the practical new-ideas system developed by "Innovation Guru" Phil McKinney, formerly a chief technology officer at Hewlett-Packard. His step-by-step innovation guidelines help you out-innovate your competitors, and develop new products and services. getAbstract finds his methods helpful for those competing in today's "creative economy," where great ideas are the hottest currency.
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Format: Audio Download
As an innovation coach I can confirm that Phil's killer questions provide the perfect understanding and structure to any innovation process. This book HAS to be at the hub of the library of anyone who is serious about value change.
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Most Helpful Customer Reviews on Amazon.com (beta)

Amazon.com: HASH(0x93504888) out of 5 stars 24 reviews
4 of 4 people found the following review helpful
HASH(0x92aa1420) out of 5 stars Thought provoking 18 Feb. 2012
By rpv - Published on Amazon.com
Format: Hardcover Verified Purchase
I came to know of Phil through his book signing at Computer History Museum. The book reinforces one's idea that one should ask killer questions to innovate. His questioning nature and putting them in the book has lot of useful information. I wish the book had more diagrams for showing processes. It is a welcome sign that people write book on their experiences. HP became a problem due to its management at the top. Like a previous reviewer, one cannot blame technologists for the blame. HP still has lot of core innovations and it gets blind sighted due to the enormous competition. They should do that extra 1% to come to mainstream (bring those touch computers back including Palm based hardware. WebOS was on right track before they killed it). Maybe refocus and have a lean organization.
6 of 7 people found the following review helpful
HASH(0x94193c3c) out of 5 stars Not worthy of all the 5 star ratings 19 July 2013
By Robert Kirk - Published on Amazon.com
Format: Kindle Edition Verified Purchase
After reading many reviews and seeing how highly rated this book was I eagerly bought it and read it.. I have to admit, it is no where close to a 5 star business book. I think the overall premise of the book, innovate and question everything, is solid but 230 pages later it lacked structure and usefulness. I'm sure the purpose of the book was to assist one to be more innovative but the actionable steps and examples were hard to understand and draw conclusions. In summary, don't let the many 5 star reviews sway you to buy this book like I did.
3 of 3 people found the following review helpful
HASH(0x9313ba5c) out of 5 stars Innovations can survive corporate antibodies 26 Feb. 2012
By R. Hensley - Published on Amazon.com
Format: Hardcover Verified Purchase
This is a must-read for CTO's as well as anyone that not only wants a fast method for drilling down to the most critical areas for innovation but also practical advice on how to "sell" the innovation to upper management. Legions of innovative ideas are consumed by corporate antibodies. Phil deals with this issue up front and gives sound advice, and a process, to make sure your innovations see the light of day. My copy is completely marked-up and dog-eared for on-going reference.
4 of 5 people found the following review helpful
HASH(0x931bf198) out of 5 stars Worth the read! 15 Feb. 2012
By Bryan Kramer - Published on Amazon.com
Format: Hardcover
As a Silicon Valley executive at one of the largest ad agencies, I've become an avid reader of business books in general. This is one of those rare books that will sit as a handbook right next to me. This book gives you a sense as to how anyone can innovate with the right methodology and process. Phil shares his life and path through his extremely successful career, giving insights into what it's like to be a true innovator while making it user-friendly and pragmatic for anyone to accomplish innovation! It's very much worth the read! Phil captured the innovation process through his "Killer Questions" which he shares in this book. More importantly, it challenges everyone with practical applications on how to innovate in their life and career.
1 of 1 people found the following review helpful
HASH(0x92aa1a08) out of 5 stars Solid recommendations 11 May 2013
By Michael Lercel - Published on Amazon.com
Format: Kindle Edition Verified Purchase
For those who have followed Phil McKinney's podcasts on killer innovation, this book is a good summary of his approach. He breaks things down into the "killer questions" that you should ask. So this is a useful addition to your portfolio of techniques. And McKinney gives some particular examples from his time as CTO. However, as usual for a business book (1) this info here is useful but not everything you need, and (2) the key information can be distilled down to a few pages of good questions.
But would recommend this book as it has some good insight that can complement other techniques.
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