Beyond Branding: How the New Values of Transparency and Integrity are Changing the World of Brands Hardcover – 10 Oct 2003
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""This collection of articles by branding gurus argues that brands must adopt a wider social perspective if they are to stay relevant.""--Business Ethics
About the Author
Nicholas Ind is a writer and brand consultant based in Scandinavia. He is the author of a number of business books including The Corporate Image, Great Advertising Campaigns, Branding Governance and The Corporate Brand. He has also written a biography of Terence Conran. Find out more at www.nicholasind.com; www.livingthebrand.orgSee all Product Description
Most Helpful Customer Reviews on Amazon.com (beta)
In effect, Beyond Branding brings together knowledge of the world's leading branding authorities - and their most pressing issues - in one volume.
It is a "call to arms" for branding and business in general: the authors argue that the changes can take place immediately in any organization, beginning with the individual. To help their mission, there is a web site at [...] which features a regularly updated blog, which serves as both an appendix to the book and a way to interact with readers to effect their changes.