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How to Do Better Creative Work (Prentice Hall Business) [Paperback]

Steve Harrison
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Table of Contents

Introduction: Does the world need another book about creative work?

1) How to be more creative

2) How to create an environment in which better work will flourish

3) Problem/solution. Or how to have a big marketing idea

4) Getting your big idea down on paper

5) Relevant abruption. Or what a big creative idea looks like

6) How to build a brand and get response - the old way and the new

7) How to sell creative work

8) How to get the best from a creative department

 Conclusion: I hope I haven't wasted your time

Index

Acknowledgements

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