- Paperback: 240 pages
- Publisher: Velocitized Media; 1 edition (27 Aug. 2014)
- Language: English
- ISBN-10: 0990346102
- ISBN-13: 978-0990346104
- Product Dimensions: 20.3 x 1.4 x 25.4 cm
- Average Customer Review: 5.0 out of 5 stars See all reviews (1 customer review)
- Amazon Bestsellers Rank: 158,005 in Books (See Top 100 in Books)
The Best Damn Web Marketing Checklist, Period! Paperback – 27 Aug 2014
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About the Author
Speaker, teacher, husband, father, and web marketer! Stoney deGeyter is the president and fearless pit crew leader of Pole Position Marketing, a results-driven inbound marketing agency established in 1998. In addition to business training events, Stoney has been known to spin a yarn or two at nationwide conferences, such as PubCon, Search Engine Strategies (SES), Search Marketing Expo (SMX), Public Relations Society of America (PRSA), and International Association of Business Communicators (IABC). Stoney’s articles about how to navigate the web marketing landscape have been published on Search Engine Land, Search Engine Journal and Visibility Magazine, and his self-proclaimed “witty” responses have been quoted in WSJ.com and Chief Content Officer Magazine. He also shares how to accelerate your web marketing efforts several e-books, including E-Marketing Performance: Effective Strategies For Building, Optimizing and Marketing Your Website Online; Keyword Research and Selection: The Definitive Guide to Gathering, Sorting and Organizing Your Keywords Into a High-Performance SEO Campaign; Destination Search Engine Marketing: SEO Without Compromise. Contact Stoney and the Pole Position Marketing pit crew at www.PolePositionMarketing.com or by phone at 866-685-3374 for web marketing strategy, to speak at your conference, seminar or workshop, and/or provide in-house training for your team.
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Top Customer Reviews
Most Helpful Customer Reviews on Amazon.com (beta)
In each section, which covers a particular part of online marketing, there is the obvious checklist. But then the author provides additional content in each section that can further guide you to success. It's like having a coach to get you started, or if you already market using online tactics, it's a great way to ensure you have everything in line.
I highly recommend this book for new to intermediate business owners.
Why not 5 stars?
You will be constantly testing your marketing, and while this book (and its checklists) represents a great starting point, your own checklist will probably evolve in response to the results of your testing.
I have seen Stoney on stage at various conferences sharing some of his checklists, but I don't think I've ever formally met him. Either way, I think it's great that he's put these all together in one book and I certainly find them to be useful, and practical. I'm pretty convinced that marketers who follow these checklists will experience far greater success than those who don't.
I like the easy to scan format.