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Behind the Scenes in Advertising,Mark III: More Bull More Paperback – 24 Feb 2003

5.0 out of 5 stars 2 customer reviews

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Product details

  • Paperback: 320 pages
  • Publisher: World Advertising Research Center; 3 edition (24 Feb. 2003)
  • Language: English
  • ISBN-10: 1841161322
  • ISBN-13: 978-1841161327
  • Product Dimensions: 24 x 17.2 x 2.2 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Bestsellers Rank: 920,867 in Books (See Top 100 in Books)
  • See Complete Table of Contents

Product Description

About the Author

Jeremy Bullmore was born in 1929. He went from Harrow to National Service to Oxford where he spent two years not reading English. His first job was as a trainee copywriter at J Walter Thompson, becoming copywriter, producer, creative head, head of television and chairman. He was a member of the JWT worldwide board and chairman of the Advertising Association. Since retiring from JWT in 1987, Jeremy has been a non-executive director of the Guardian Media Group plc and WPP Group plc. He has been an occasional to the Liberal Democrats and was awarded a CBE in 1989. Jeremy continues to write and speak regularly about advertising and marketing. --This text refers to the Hardcover edition.

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Format: Paperback
Jeremy Bullmore manages to do what so few people in advertising seem to be able to manage to do - write about it in an interesting way.
This book is a series of anecdotes used sometimes to illuminate, sometimes to educate and sometimes simply to entertain. I have found myself referring back to this book time and again because Bullmore always seems to say things in just the right way - damned infuriating really!!
I hadn't read any of his previous books before reading this and I don't think you have to to fully enjoy it. You don't even have to read the whole of this, just dip in and out as you fancy.
There are some books you can't put down. But this is in a different league, the second I finished this book, I picked it up again and started all over.
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Format: Paperback Verified Purchase
If you only ever buy one book on marketing or advertising, make sure it's this one.
The third edition contains many updated articles, as well as condensing some of those that remain from the second edition to avoid repetition. Bullmore's pragmatic, sensible style is easy on the eye and intellect, and the short lengths of each piece make it easy to pick up and put down without losing the sense of what you were reading.
If you've followed his 'Management Today' column, you'll know what to expect. His thirty years of experience is here, wrapped up nicely so we don't all have to learn the hard way. How JWT must miss him now he's retired....
Buy it. Now. And keep it handy - you never know when you'll need to pick a pearl of wisdom at a moment's notice.
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