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Before and After Page Design by [McWade, John]
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Before and After Page Design 1st Edition, Kindle Edition

4.4 out of 5 stars 5 customer reviews

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Product description

From the Back Cover

Before and After magazine's focus on clarity and simplicity and its insistence on approaching design not as mere decoration but as an essential form of communication have won it legions of fans. If you're among them, you'll welcome the first book from B and A's founder and publisher. John McWade walks his own talk, bringing you a beautifully clear, cohesive, and elegant primer on page design. You'll learn by example how to design single-page and multi-page publications, brochures, and advertisements, applying the principles design professionals live by. You'll also learn how to choose the right font for your project, why one typeface works better than another, and lots more. Best of all, you'll discover how to think visually--transforming the images in your head into documents that communicate effectively on the page.

About the Author

Designer, teacher, and author John McWade has been at the forefront of the graphic design and desktop publishing worlds for several decades. The very first beta user of the desktop publishing program Aldus PageMaker, he went on to found the first desktop publishing company, PageLab, to take advantage of the new tools. With his partner Gaye McWade, he founded the acclaimed Before and After magazine. He is also the author of Before and After Graphics for Business for Peachpit Press.


Product details

  • Format: Kindle Edition
  • File Size: 22178 KB
  • Print Length: 208 pages
  • Simultaneous Device Usage: Up to 5 simultaneous devices, per publisher limits
  • Publisher: Peachpit Press; 1 edition (10 Dec. 2003)
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • ASIN: B004XIBL2G
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Not Enabled
  • Screen Reader: Supported
  • Enhanced Typesetting: Enabled
  • Average Customer Review: 4.4 out of 5 stars 5 customer reviews
  • Amazon Bestsellers Rank: #898,560 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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4.4 out of 5 stars
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on 6 March 2004
Format: Paperback
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on 4 November 2007
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on 17 November 2004
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on 12 January 2014
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on 2 January 2016
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