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Beermat Entrepreneur Live (Red Audio) Audio Cassette – Audiobook, 22 Oct 2002

4.4 out of 5 stars 34 customer reviews

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Audio Cassette, Audiobook, 22 Oct 2002
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Product details

  • Audio Cassette
  • Publisher: Red Audio Professional (22 Oct. 2002)
  • Language: English
  • ISBN-10: 0273663836
  • ISBN-13: 978-0273663836
  • Product Dimensions: 10.7 x 1.7 x 14 cm
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (34 customer reviews)
  • Amazon Bestsellers Rank: 6,054,743 in Books (See Top 100 in Books)

Product Description

Amazon Review

The Beermat Entrepreneur captures that Archimedes moment when the idea suddenly hits you--out of the blue, no warning--the great business idea that's going to make your fortune and change people's lives. It's a defining moment for the would-be entrepreneur and channelling the concept from random notes on a beermat, bus ticket or whatever writing material you managed to grab at the time into a profitable business is Mike Southon and Chris West's goal. With refreshing clarity they reinvent the start-up around an entrepreneurial team immersed in a well-conceived business package.

The Beermat Entrepreneur puts three elements at the heart of the start-up; an elevator pitch endorsing the business concept, an experienced mentor to advise, consult and guide and four cornerstone individuals from technical, delivery, finance and sales backgrounds to complete the entrepreneur's team. "Business has already ceased to be about spreadsheets and software, and has entered the world of personal judgement and emotions", Southon and West argue. The connections and intuition a mentor can bring will repay the start-up a thousand times over while the cornerstones' specialist knowledge will form the core of the management team and drive the business forward. Taking in leadership, management, recruitment, PR, sales, marketing and finance along the route from Seedling Enterprise to Mighty Oak, Southon and West cover every issue the potential entrepreneur needs to understand about the challenges ahead. The Beermat Entrepreneur is an opinionated, inspiring and practical companion for new business adventurers. --Iain Campbell --This text refers to the Paperback edition.

Review

'What I really liked about this book was that it was easy to read. There are too many half-finished books by my bed that would have helped get me there years ago if I had just finished them.   Yet I read Beermat in just one sitting; I enjoyed the book and related to it. I came out liking the authors and wishing they hadn't retired so they could come and run one of my companies.'                           Simon Woodroffe, Founder of Yo Sushi! in Management Today

‘Mike and Chris understand with unusual clarity what drives a start-up.’Tim Smit, Founder, The Eden Project

‘Refreshing and very readable.’ Richard Donkin, Financial Times

‘This book, for me, says it all… It should become standard reading for all employees, managers and founders of start-up businesses.’ Professor Sir Christopher Evans OBE, Founder, Merlin Biosciences

‘Provocative, down-to-earth and witty, too – if you’re looking for an antidote to the smoke and mirrors of the dotcom era, this is it!’  Nayyer Hussain, Co-founder, McGeoch Techonolgy

 'The Beermat Entrepreneur is honest and practical, and it works.’  Steve Packard, original publisher of Trivial Pursuit and founder of whereonearth.com‘An embarrassingly accurate picture of entrepreneurs – I went round the office reading out sections, and people laughed out loud.’  Peter Hall, Founder, The Wadenhoe Consultancy

 ‘I recommend this book to any aspiring entrepreneur.’  Charles Dunstone, Founder, Carphone Warehouse

‘It’s all here!’ Phil Tee, Founder, RiverSoft PLC

'At times provocative but unpretentious, the author challenges the conventional wisdom of other business books on this subject. Passionate about his beliefs, the book is witty and amusing. For example, having discussed the pros and cons of various sources of finance, Southon asks: "Are there any other sources of cash?" and responds: "There's always organised crime, I suppose, but the debt collection methods are a bit radical."

This is a book not just for entrepreneurs. Based on the author's real life experiences at the sharp end and packed full of wisdom and wit, there is much in this book for managers of whatever ilk and their employees to learn and enjoy.'

Ian MacEacheran FCMI

"...you can only benefit from reading this book. You'll gain valuable advice and knowledge from people who have seen it, done it and bought the T-shirt."

Evening Standard

"The Beermat Entrepeneur has become a bestseller because it sets out the key stages of a business' growth clearly and describes exactly what needs to be done for it to flourish. Such plain speaking in business books is unfortunately rare."

EN, Manchester

 

"Among the many excellent qualities of the Beermat Entrepeneur is its thoroughly practical, no-nonsense, anecdote-free approach...jam packed with solid advice you seldom see in other books."

Training Journal

 

"...a modern thinking manual full of smart media concepts."  Word Magazine, June 2005

--This text refers to the Paperback edition.

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Customer Reviews

4.4 out of 5 stars
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Top Customer Reviews

Format: Paperback
After living in and doing management research in Silicon Valley for the past 20 years, my first reaction to this book was: How can Americans possibly learn anything about entrepreneurship from authors based in the United Kingdom? I was wrong. This is the most concise, complete, and engaging book you can read about how to grow a company. It is also might be the only charming book on entrepreneurship ever written. The Beermat Entrepreneur trumps the competition. Southon and West dispense with the annoying hype that fills so many management books. Instead, they give sound and useable advice about what every founder can and should do to build a great company. Not only that, this concise book is a joy to read. I teach management and entrepreneurship at Stanford University, and if I were to advise an aspiring company founder in any part of the world to read just one book, this would be it.
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Format: Paperback
Having waded through several books for entrepreneurs, new business start-ups and how to run a small business, I was starting to find the reading material a bit dry to say the least. After seeing "The Beermat Entrepreneur" featured and reviewed I picked it up and was very pleasently suprised.
I found it to be a book you could read easily, yet it was highly informative and made a lot of sense. Rather than trying to blind me with science talking about nothing but legal and accounting procedures, it talked about structures with real live examples, the strengths and the pitfalls of being an entrepreneur.
I read it quickly and easily, it made sense and I have chosen to follow the principles addressed.
Definitely well worth a read.
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Format: Paperback
As someone with a strong interest in business I tend to read a fair few of these books, and get tired of content that is dryer than Rivita and complex for the sake of being complex.
This breaks a start-up down to the fundamentals of who you need, what you should do and how it should be done. The style of writing is fairly youthful and the humour (yes there is humour) usually well-placed (particularly his patent dislike of MBA's and consultant-speak). I read this very quickly and can honestly say it is helpful.
Evidently this is not a high-brow P.hd text we're talking about but the concept and it's origiuns are spot-on (we've all had that blinding idea 4 or 5 beers doen the line?).
A good read, well-written and we'll forgive the author's sales-pitch of his services at the end. Buy it.
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Format: Paperback Verified Purchase
This is a great book for anyone seriously interested in running their own business. I read it 2 years ago, got really inspired by the common sense practicality (and fun!) of it, but didn't quite have the guts to leave my well-paid oh-so-dull job (then my job left me so that was that!).
This is a superb book for the price - the information is worth way more than the cost of the book.
One area where you'll have to do some soul-searching, is that the core advice says you will need to create a 3-5 person team to succeed in business. If you're as independent as me, you may be reluctant to do this. However, very very few people have the full range of skills necessary to launch and manage a new business - Product Development, IT, Marketing, Sales, Finance, People Management, Admin etc etc etc. Even self-motivation can be difficult at times.
I am currently 18 months down the line of establishing my own business, and I think he's right. My successes are coming from working with others, not where I'm doing stuff on my own. So, if you want to go it alone, try and go it alone with a bunch of others you like working with! It makes life a lot easier and you a lot more successful. And if you're not sure whether you want to quit your job, just do it. Being independent is SO much more rewarding even when you're struggling.
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Format: Paperback
A great, no-nonsense guide to what you really need to know to launch your own business. Full of the right stuff - customers, sales, people and planning - and gloriously free of the wrong stuff - venture capitalists, big loans, complex strategies and lemming-like rushes to flotation.
Inspiring information for those who want to build a real business with real people.
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Format: Paperback
In my opinion, this book is suited for a particular type of entrepeneur. It is ideal for someone who wants to SHARE their idea, their vision, their dream and definitely NOT for the go-it-alone types. This second type of person would never get past the first couple of chapters and would certainly never understand anything he read after this anyway.
This book is for turning good ideas into good businesses using a simple formula of building the business and sharing the workload (and the profits) along the way. If you are planning this type of business, definitely read this book at some point.
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Format: Paperback
This is a very helpful book if you want to grow your company to several million pound turnover. It will help you visualise what its like to run a business that grows to that size. This in turn will help you decide if you want to go that route.
He helps you understand why you need a start-up team of five heavyweights if you want to be big. Without that team, your business will stay small. But that's not necessarily the end of the world. If you find it impossible to give up control, or if your business idea is not big enough to support 20+ employees, or finding five heavyweights seems like too much of a commitment before you know if the business works - then stay content with a micro business.
That's what I'm doing. So on the theory espoused in the book, my new businesses will only ever grow to maybe 6 - 9 staff. But a business of that size will keep me happy. I'm still very glad I read the book, because it helped me make that decision.
Plus it was a great read. The most enjoyable aspect of the book is it has the authentic voice of experience. That means some of the tips are unexpected, which could throw you out of a rut and make you rethink your approach. For example, he advises employing friends, rather than trying to evaluate strangers (however you must accept that your friendship will suffer!). He also emphasises the importance of getting a sale very early on to establish that your idea is a runner. It seems obvious but I don't remember another business book putting the same emphasis on that.
The Beermat Entrepreneur has stuff you won't find elsewhere. You should read it even if you decide not to go for this approach.
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