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Beer Means Business: Economics and Marketing in the UK Brewing Industry Paperback – 20 May 2016

4.8 out of 5 stars 12 customer reviews

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Product details

  • Paperback: 144 pages
  • Publisher: Rethink Press Limited (20 May 2016)
  • Language: English
  • ISBN-10: 1781331936
  • ISBN-13: 978-1781331934
  • Product Dimensions: 20.3 x 0.8 x 20.3 cm
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (12 customer reviews)
  • Amazon Bestsellers Rank: 521,808 in Books (See Top 100 in Books)
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Customer Reviews

4.8 out of 5 stars
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Format: Paperback Verified Purchase
A passionate, well researched and concise summary of the new wave brewing industry in the UK and it's neighbours.

The text is contemporary relevant, the author making future beer related predictions in the light of what has unfolded beyond publication - the initiation of Britain's exit from the EU.

The balance of well researched industry reports along with the enthusiasm of the author creates an enjoyable and holistic piece on the new wave beer 'fad' - particularly for a lay man such as myself - while also making suggestions for future practice.

Would recommend.
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By Paul Simister TOP 500 REVIEWER on 23 Mar. 2017
Format: Kindle Edition
Unfortunately I lost my original, more detailed review I wrote as I was reading the book.

I found the book hard to read, in the beginning, as it's written in the peculiar language of "MBA-speak", with long sentences with complicated words, too often saying obvious things. I got used to the style but reading it wasn't a pleasure.

It is a wide-ranging review of the UK beer industry focusing on the growth of craft beers. It is not a book about how to succeed by using clever strategies and tactics.

If you don't know much about the industry but for some reason feel drawn to it, you may find it helpful. However it is written at a high level and could be much more informative. For example, it mentions various trends but doesn't back up the claims with statistics, tables and graphs. Nor does it highlight any examples of interesting practices by naming breweries and their innovations.

Even after reading it, I'm not sure of the purpose of the book. For an outsider, it is interesting but I'm not sure that anyone who wants to start a brewery will get much from it.
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Format: Paperback
This book gives a keen insight as to what knowledge I need to break into the beer industry.
The language is surprisingly powerful and vivid for a topic as practical as this, which only demonstrates the author's passion for the topic.
I would advise this as the first step to starting a craft beer enterprise, it guides you to make the decisions you need to make before starting the endeavor. It made it clear that I am not prepared to go forward but for the cost of a book that's a great lesson to learn.

The only problem I have is there is a lot of information based on the fact that the UK is part of the EU. It's not the fault of the book that this information changed, and it doesn't detract from the validity of the information, more that it just had a bit of context that might change.

100% would recommend to anyone who wanted to start a beer business.
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Format: Kindle Edition
Great read if you're interested in the craft beer revolution and beer-related business! He does a good job of linking wider world events to the beer supply chain..from farmers all the way down to drinkers, and then analysing and predicting what might come next. Unique book in my opinion
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Format: Kindle Edition
Disclaimer: I have the good fortune to know the author personally and thus to know what a great guy he is, so I cannot be held responsible for lack of objectivity. However, it was pure coincidence that he was writing a book about the economics of craft brewing (of which I had no idea) at the same time I rediscovered my interest in good beer via the newfound hobby of homebrewing. Creative homebrewing gets you daydreaming: if that stuff is so much better than what you get at your local pub or store, couldn't you turn that into actual profit? Personally, I am quite content with daydreaming, but for anybody a few dozen years younger than me and actually considering going into the brewing business, this book is a must read. Based on very, very solid economic expertise, it covers just about every imaginable aspect, from customer bonding to climate change. And it is fun to read as well!
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Format: Kindle Edition
Beer means business is a great read for anyone interested in the beer industry, would it be to start a brewery, or just for any curious reader. It looks at both the global beer economy as well as a much 'human-sized' perspective, and brings it all together throughout the book.
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