- Paperback: 144 pages
- Publisher: Rethink Press Limited (20 May 2016)
- Language: English
- ISBN-10: 1781331936
- ISBN-13: 978-1781331934
- Product Dimensions: 20.3 x 0.8 x 20.3 cm
- Average Customer Review: 4.8 out of 5 stars See all reviews (12 customer reviews)
- Amazon Bestsellers Rank: 521,808 in Books (See Top 100 in Books)
Beer Means Business: Economics and Marketing in the UK Brewing Industry Paperback – 20 May 2016
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Top Customer Reviews
The text is contemporary relevant, the author making future beer related predictions in the light of what has unfolded beyond publication - the initiation of Britain's exit from the EU.
The balance of well researched industry reports along with the enthusiasm of the author creates an enjoyable and holistic piece on the new wave beer 'fad' - particularly for a lay man such as myself - while also making suggestions for future practice.
I found the book hard to read, in the beginning, as it's written in the peculiar language of "MBA-speak", with long sentences with complicated words, too often saying obvious things. I got used to the style but reading it wasn't a pleasure.
It is a wide-ranging review of the UK beer industry focusing on the growth of craft beers. It is not a book about how to succeed by using clever strategies and tactics.
If you don't know much about the industry but for some reason feel drawn to it, you may find it helpful. However it is written at a high level and could be much more informative. For example, it mentions various trends but doesn't back up the claims with statistics, tables and graphs. Nor does it highlight any examples of interesting practices by naming breweries and their innovations.
Even after reading it, I'm not sure of the purpose of the book. For an outsider, it is interesting but I'm not sure that anyone who wants to start a brewery will get much from it.
The language is surprisingly powerful and vivid for a topic as practical as this, which only demonstrates the author's passion for the topic.
I would advise this as the first step to starting a craft beer enterprise, it guides you to make the decisions you need to make before starting the endeavor. It made it clear that I am not prepared to go forward but for the cost of a book that's a great lesson to learn.
The only problem I have is there is a lot of information based on the fact that the UK is part of the EU. It's not the fault of the book that this information changed, and it doesn't detract from the validity of the information, more that it just had a bit of context that might change.
100% would recommend to anyone who wanted to start a beer business.
Most Recent Customer Reviews
This is a refreshing book: it deals with the business side of beer not the beer itself, pretty good job without mentioning even one brand! Read morePublished 11 months ago by Amazon Customer
If you love beer and the beer industry and are thinking of setting up on your own then you should really read this book before doing anything else, it might save you a lot of time,... Read morePublished 11 months ago by Jonny
Comprehensive review of the UK beer industry. Unfortunate timing of publication however, as the discussion of Brexit implications would really enhance the read. Volume 2 perhaps?!Published 11 months ago by Amazon Customer
Well researched and thought-through writing. Surprisingly comprehensive; there is a chapter on the effects of the UK leaving the EU too.Published 11 months ago by Attila Barcsik