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Basics Fashion Management: Fashion Promotion 02: Fashion Promotion Paperback – 5 Nov 2012

5.0 out of 5 stars 2 customer reviews

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Product details

  • Paperback: 184 pages
  • Publisher: AVA Publishing; 01 edition (5 Nov. 2012)
  • Language: English
  • ISBN-10: 2940411875
  • ISBN-13: 978-2940411870
  • Product Dimensions: 16.1 x 1.5 x 23.3 cm
  • Average Customer Review: 5.0 out of 5 stars 2 customer reviews
  • Amazon Bestsellers Rank: 572,253 in Books (See Top 100 in Books)
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Product description


This is an excellent text, not only does it take you through the ages but it also discussed different cultures and fashion. It is a rich and colourful text adding weight to this area of research. An absolute perfect text and a pleasure to read. I would recommend this text to students; I can see it being a valuable resource. -- Alison Braybrook, Plymouth College of Art, UK

From the Back Cover

AVA Academia's Basics Fashion Management titles are designed to provide visual arts students with a theoretical and practical exploration of each of the fundamental topics within the discipline of fashion management. Packed with examples from students and professionals and fully illustrated with inspiring imagery, they offer an essential exploration of the subject.Basics Fashion Management: Fashion Promotion" "examines what's required for a twenty-first century fashion brand to make its mark and stay visible in a shifting consumer landscape. As the fashion customer becomes more knowledgeable, demanding and globally engaged than ever before, this title explores ways in which brands, from high street to high end, are engaging with customers, and embracing the growing digital opportunities to promote collections and brand stories.

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22 October 2017
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11 April 2014
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Amazon.com: 4.0 out of 5 stars 1 reviews
4.0 out of 5 starsEducational and Interesting
on 29 April 2014 - Published on Amazon.com
Format: Paperback

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