on 16 June 2010
Developing a collection could arguably seem an easy enough thing to do, but once you've read this book everything becomes much clearer, and you realise that there is actually a lot of work involved behind the scenes of a 30 mins fashion show.
This book does a great job exploring and explaining the various stages in the realisation of a collection, including research, design, development, editing and presentation. I've found it particularly interesting because it describes who and what is involved in the creation and development of a collection, from its early stages right up to its promotion. It also dedicates a whole final section specifically to fashion students who need to design their own degree collection; therefore I would strongly recommend this read to anybody studying to get into this industry.
The richly illustrated sections of this guide give a fascinating insight into the world of top designers, revealing details which are not well known to people outside the industry. I really liked the numerous interviews with famous fashion designers; their approaches to the subject are quite different and I think this is a very smart and clear way to provide a glimpse into how the development of big collections happens. Research and planning are vital parts of the process; a designer must be aware of present and possible fashion trends, of the different market levels he/she is approaching, and finally the customer's identification and needs.
I personally think this book is a really good introduction to fashion collections, since it not only describes the various stages and people involved in the process of designing and creating a collection through the use of renowned examples, but it also offers practical tips and information - iand graphical aids such as charts and diagrams illustrating how everything is organised and related.